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[confident rhythmic music]
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How do you distinguish yourself between a Google,
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and an Amazon, and Twitter?
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We do things in a fun fashion here.
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You'd be surprised, amount of people who want to work here,
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it's hard to get a job here.
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Lose your eye, access?
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What?
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Hi, I'm Cyrus Farivar, I'm here with Jennifer Hahn
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from Ars Technica to see Steve Tuttle.
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Come on in.
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Thank you.
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[confident rippling music]
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Some people call it the Get Smart entrance,
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or you might call it James Bond entrance,
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Star Wars, Star Trek, the point is,
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we wanna blow your socks off comin' into here,
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so that when you come in here,
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you can see that we're different.
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We wanted to have the navy, primer gray look,
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because it's the battleship.
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But it's also designed to be like a space ship.
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We did this for $110 a square foot,
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which is unheard of for a building like this.
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It's a futuristic ship.
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The battleship in the desert.
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It's a pretty open office atmosphere, as you can see,
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even these walls don't touch the glass.
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The floor you're on, and the glass,
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and then these screens pop up
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when the sun moves a little bit further.
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A lot of natural light in here,
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but you can all see the conversations above you
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and below you, so you get a vibe of what's goin' on.
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We've hidden the elevators.
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We wanna take people through the stairways
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so you see them interact.
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When you interact, you're communicating,
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you have less silence.
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When we first started with tasers,
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stun guns had this schlocky perception,
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as cheap.
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We wanted to showcase it as very technical,
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high-end, and at the same time,
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we wanna kinda get you in the future.
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You'll see we've got these little seats here
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that can be here for impromptu meetings.
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You'll also see that we have a stage.
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We get a lot of technology summits here.
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We bring in technology experts,
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talk about how technology is changing exponentially.
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We've got an escape pod here,
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it's an area that you can actually go into,
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have one-on-one conversations,
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or have a private cell phone conversation,
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we sound-proofed it.
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It's almost like your old-fashioned telephone booth.
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Everyone here sits at either a cubicle,
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or they sit in the Matrix.
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This was a way that cleared up more space.
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It allowed people that traveled,
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because we have outside offices in Seattle and Amsterdam.
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And London.
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They could just show up here, stick their computer in here,
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next they know, voila.
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They've got two, three screens, whatever they need.
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If they throw in headphones,
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we call it respecting the Matrix.
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We've got these bouncy chairs everybody loves.
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We've got these desks that rise up and down.
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Bouncy chairs are the most cool thing for you,
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they're the most annoying thing for anybody else
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sitting there that sees it.
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This is what I call patent or perish.
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This is just some of the patents that we have.
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We've got over a hundred and some odd patents out there.
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What we've done here is create the R&D black box.
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Limit the access to people who go in there.
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No press goes in there, unfortunately,
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no guests get to go in there.
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So it's putting all the engineers away
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into a dark room and let 'em work.
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This is sort of a la Mad Magazine,
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you'll see the Spy vs. Spy-type character there.
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We did this from day one.
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Had the iris scanners.
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We wanna project a totally
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unique experience when you walk in here.
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That gets everybody's attention.
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When you go through our iris scanner,
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it's not retinal,
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everybody thinks it's a retinal scanner from the movies,
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it's an iris scanner.
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So when you go up there,
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Thank you.
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You have been identified.
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Okay, so it says thank you, you've been identified.
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So it recognized my iris,
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you don't have to cut keys for anybody,
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you can let certain people into certain areas,
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a lot of people just open the door,
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and anybody could slide in as that door is there,
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so we say, if you get tailgated, you'll lose your eye.
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That means you'd have to come through the front door,
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and go through that same process you did,
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which is a real pain.
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Going into what's called the Viewing Room.
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Another high-tech feature.
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For people that sell us products,
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we wanna let 'em know that we've got a production line.
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So what we do, is we go from this,
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to that.
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So that way, they don't get to go out there
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and see what we're actually doing,
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but they know that this is for real,
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there's real people there.
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But we go from this,
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to that.
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I get excited about coming here every day,
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because, one, you got a great building,
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great fun, we've thrown footballs,
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our CEO came rappelling down here last year
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for opening of our conference.
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If you can make the work environment fun,
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at the same time, useful,
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you get some magic that comes out of a place like this.
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[confident rhythmic music]