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I'll be honest with you,

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the best way to keep your privacy intact on Facebook

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is to delete your account.

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But that's crazy talk.

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Without Facebook you'd never find out

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which of your high school friends went on to embrace

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fringe political views,

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or see sponsored ads for clothing companies

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you've never heard of.

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Not an option.

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Instead, here are a few simple steps you can take

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to make sure you're sharing what you want

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with who you want, including advertisers.

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Alright, let's start with the easy part:

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limiting who can see which of your posts.

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If you're on a desktop,

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and it's probably easier to do there,

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go to the little dropdown arrow

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in the upper right-hand corner and click settings.

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From there, click on privacy' on the left-hand side.

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And get comfy, because you're gonna spend

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a little time here.

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Under who can see my stuff,

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the who can see your future posts' option

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lets you manage your defaults,

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that means you can set it to whoever you want.

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Public means anyone at all,

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you can limit it to your friends,

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you can limit it to all your friends except

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for Jerry and Pam, because screw those guys.

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You can quarantine your posts by geography,

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or by current or previous employers or schools or groups.

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It's very granular.

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Use it.

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Just remember that the next time you change those settings,

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that group becomes your default for every post from then on.

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So, double-check every time you go ahead

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and send something out there.

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This section has other important privacy tools

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you can fiddle with, including who can look you up

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with your email address, your phone number.

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Just to be safe, go ahead and say no one.

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But pay special attention to the option to

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limit the audience for posts you shared

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with friends of friends, or public.

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I know that's a mouthful, but basically what it means

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is if you used to have a public account,

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but then thought better of it, great.

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Good move, smart.

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But you also need to lock this setting down to make sure

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that those old public posts become private now.

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That doesn't happen retroactively.

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Once you've taken care of that,

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head over to Timeline and Tagging.

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This gives you some control over what shows up

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in your Facebook timeline.

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Basically, you can't stop your friends from tagging you,

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and they're going to because friends are terrible,

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but you can stop those embarrassing photos

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from popping up on your page.

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At the very least, you should go to Review posts

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you're tagged in before the post appears on your timeline.

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Enable that.

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To test out your changes,

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go to review what other people see on your timeline.

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You can even see how specific people view your page,

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like say your ex, not that you're hung up on them

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or anything at all, of course.

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That should just about cover your friends.

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Now on to advertisers, which are like friends,

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except they never leave you alone even if you ask nicely.

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In that same settings panel, head down to Ads.

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Now, as you've probably already guessed,

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Facebook knows what you do pretty much everywhere online.

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So does Google, so do dozens of

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ad networks you've never heard of.

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Thanks, Internet.

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You can still limit how Facebook

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uses that information though.

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If you go ahead and turn off,

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ads based on my use of websites and apps,

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that lawnmower you looked at on Amazon

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won't follow you over to Facebook.

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Say no to, ads on apps and websites

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off the Facebook Companies.

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It does the same, except for all the sites

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Facebook serves ads to around the web.

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Lastly, for some fun insight into how advertisers

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really think of you, click on your interests.

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There you'll find all the categories Facebook uses

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to tailor ads for you.

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You can remove any you don't like,

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and marvel at the ones that don't make any sense.

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Apparently, I'm into backpacks.

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I had no idea.

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And you're good.

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At least, as good as can be expected.

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It's still Facebook after all.