WEBVTT

1
00:00:03.340 --> 00:00:04.173 line:15% 
<v Larry>This is Zion</v>

2
00:00:04.173 --> 00:00:06.425 line:15% 
before the big time.

3
00:00:06.425 --> 00:00:09.175
[crowd cheering]

4
00:00:10.590 --> 00:00:12.730
But I already knew exactly what I was seeing.

5
00:00:12.730 --> 00:00:15.771
You know why? I was there!

6
00:00:15.771 --> 00:00:18.354
[upbeat music]

7
00:00:20.260 --> 00:00:21.350 line:15% 
<v Ben>I've been interested for a while</v>

8
00:00:21.350 --> 00:00:23.710 line:15% 
now in the increased exposure of teenage athletes

9
00:00:23.710 --> 00:00:26.060
on the internet and social media.

10
00:00:26.060 --> 00:00:28.290
This one person kept recurring in the videos

11
00:00:28.290 --> 00:00:30.370
I was finding of young basketball stars.

12
00:00:30.370 --> 00:00:34.140
And it was Larry. Overtime Larry.

13
00:00:34.140 --> 00:00:35.530
<v ->What's up guys? It's Larry.</v>

14
00:00:35.530 --> 00:00:37.530 line:15% 
We started noticing that people didn't just want

15
00:00:37.530 --> 00:00:40.940 line:15% 
to consume sports highlights. They also wanted

16
00:00:40.940 --> 00:00:43.393
to see the funny, kind of like, video me.

17
00:00:47.170 --> 00:00:49.060
Ya'll want to know about the next group of athletes

18
00:00:49.060 --> 00:00:50.780
who are going to dominate their game?

19
00:00:50.780 --> 00:00:52.950
You came to the right place because we cover these dudes

20
00:00:52.950 --> 00:00:55.443
twenty-four seven and all these dudes pops.

21
00:00:57.320 --> 00:00:59.270
<v Ben>Overtime is a start up in Brooklyn that aims</v>

22
00:00:59.270 --> 00:01:01.980
to become the predominate sports network. The ESPN for

23
00:01:01.980 --> 00:01:04.258
Generation Z. It began with a premise,

24
00:01:04.258 --> 00:01:06.490
the younger demographic, kids who'd grown up, not

25
00:01:06.490 --> 00:01:08.860
just online, but with iPhones, may never develop the

26
00:01:08.860 --> 00:01:11.440 line:15% 
patience to watch whole games that their parents have.

27
00:01:11.440 --> 00:01:14.500
So it focuses instead on identifying young future stars

28
00:01:14.500 --> 00:01:16.420
who have the personality and flair to resonate on

29
00:01:16.420 --> 00:01:17.700
social media.

30
00:01:17.700 --> 00:01:19.613
<v ->He has one million followers, a million!</v>

31
00:01:21.320 --> 00:01:23.300
<v ->The way we select these athletes are a combination</v>

32
00:01:23.300 --> 00:01:26.220
of how good they are, their personality, their social

33
00:01:26.220 --> 00:01:28.843
media presence, like, we want to create stars.

34
00:01:30.600 --> 00:01:34.370
A lot of these athletes might not be 5 star athletes but

35
00:01:34.370 --> 00:01:37.260
they might have a 5 star personality, which is amazing.

36
00:01:37.260 --> 00:01:39.600
<v Ben>Laurence Marsach, aka Larry, is the company's</v>

37
00:01:39.600 --> 00:01:42.360
main 'on camera' personality. I think of him as a

38
00:01:42.360 --> 00:01:45.100
future star whisperer. He's almost a combination of

39
00:01:45.100 --> 00:01:48.160
a conventional commentator and a game show host.

40
00:01:48.160 --> 00:01:48.993
<v ->Dream girl.</v>

41
00:01:48.993 --> 00:01:49.960
<v ->Kim Kardashian.</v>

42
00:01:49.960 --> 00:01:50.793
<v ->Okay.</v>

43
00:01:50.793 --> 00:01:52.071
What musician do you secretly listen to?

44
00:01:52.071 --> 00:01:55.268
<v ->[sings] Baby shark do do do do do do, baby shark do</v>

45
00:01:55.268 --> 00:01:58.020
<v ->Once our players started posting the Overtime videos</v>

46
00:01:58.020 --> 00:02:00.440
on Instagram, the next athlete started doing it

47
00:02:00.440 --> 00:02:02.990
and it just like, created, kind of like, a forward.

48
00:02:04.420 --> 00:02:07.090
When they saw me, they're like, "Oh man, Overtime's

49
00:02:07.090 --> 00:02:10.330
in the building, we might have a chance to go viral".

50
00:02:10.330 --> 00:02:11.890
<v Ben>A lot of his appeal comes from the fact that</v>

51
00:02:11.890 --> 00:02:13.990
Larry is so clearly delighted to be in the presence

52
00:02:13.990 --> 00:02:16.518
of these players too. As a fan, you're watching

53
00:02:16.518 --> 00:02:19.200
great athletes because a part of you wishes you could

54
00:02:19.200 --> 00:02:21.150
be like them, and even be their friend.

55
00:02:23.160 --> 00:02:25.830
<v Larry>How is the other sliding into a girls DM.</v>

56
00:02:25.830 --> 00:02:26.663
What emoji?

57
00:02:29.887 --> 00:02:31.010
[chuckles]

58
00:02:31.010 --> 00:02:32.670
<v Ben>What Larry does a really good job of is</v>

59
00:02:32.670 --> 00:02:35.640
persuading you that your wish could come true.

60
00:02:35.640 --> 00:02:37.730
He had a job selling shoes and then all of a sudden

61
00:02:37.730 --> 00:02:39.570
one thing led to another and he's making friends

62
00:02:39.570 --> 00:02:41.468
with Dwayne Wade's son.

63
00:02:41.468 --> 00:02:44.542
<v Zaire>That's my boy, Larry.</v>

64
00:02:44.542 --> 00:02:47.660
<v Larry>Me as a young Latino kid and from New York</v>

65
00:02:47.660 --> 00:02:51.370
City, hunting, grinding, they never told us that

66
00:02:51.370 --> 00:02:53.603
we can become a face of a brand, you know?

67
00:02:56.389 --> 00:02:57.972
<v Larry>You good?</v>

68
00:02:58.847 --> 00:03:00.680
<v ->Larry from Overtime?</v>

69
00:03:03.743 --> 00:03:05.220
<v Larry>That's what I would have done if I would've</v>

70
00:03:05.220 --> 00:03:06.920
met, like Dary Gedo or Will Smith.

71
00:03:08.630 --> 00:03:12.550
I used to just watch ESPN. I used to go to sleep to it,

72
00:03:12.550 --> 00:03:16.220
wake up to it. That's what I consumed. Now I usually

73
00:03:16.220 --> 00:03:18.990
just consume sports via my phone.

74
00:03:18.990 --> 00:03:20.840
<v Ben>ESPN, of course, popularized the idea</v>

75
00:03:20.840 --> 00:03:22.520
of a highlights show with its nightly sports

76
00:03:22.520 --> 00:03:24.810
center. But you still had to wait, until, say

77
00:03:24.810 --> 00:03:27.130
11pm and the hosts were delivering them to you from behind

78
00:03:27.130 --> 00:03:30.820
a desk wearing suits. Overtime is much more informal.

79
00:03:30.820 --> 00:03:32.860
They're on camera personalities are definitely not

80
00:03:32.860 --> 00:03:35.030
wearing suits, they're often smiling, sometimes

81
00:03:35.030 --> 00:03:35.863
they're dancing.

82
00:03:37.930 --> 00:03:40.180
And the highlights are no longer time bounded.

83
00:03:40.180 --> 00:03:42.690
<v Larry>I think authenticity is the most important thing.</v>

84
00:03:42.690 --> 00:03:44.660
I don't think this next generation is latching

85
00:03:44.660 --> 00:03:46.840
onto anything that they don't feel they

86
00:03:46.840 --> 00:03:49.550
can be, really, a part of.

87
00:03:49.550 --> 00:03:50.910
<v ->My man, my guy.</v>

88
00:03:50.910 --> 00:03:52.810
<v Ben>The idea of a national stage defined by</v>

89
00:03:52.810 --> 00:03:55.030
cable networks beginning only at the end of high

90
00:03:55.030 --> 00:03:57.380
school is somewhat anachronistic in an era

91
00:03:57.380 --> 00:03:59.470
where teens have social media followings that are

92
00:03:59.470 --> 00:04:01.370
in some cases larger than the live audiences for

93
00:04:01.370 --> 00:04:02.490
the games themselves.

94
00:04:02.490 --> 00:04:04.260
<v Larry>Yeah, its crazy, these guys are walking</v>

95
00:04:04.260 --> 00:04:08.040
in the gyms and, they have a huge fan base already.

96
00:04:08.040 --> 00:04:09.770
<v Ben>There's something appealing about reminding</v>

97
00:04:09.770 --> 00:04:11.810
us of the basic humanity of these guys and not

98
00:04:11.810 --> 00:04:14.640
emphasizing this gulf between viewers and the demi-gods

99
00:04:14.640 --> 00:04:16.003
who are dominating these games.

100
00:04:16.003 --> 00:04:17.353
<v Larry>Good job playing.</v>

101
00:04:20.440 --> 00:04:22.690
[upbeat music]

102
00:04:22.690 --> 00:04:24.810
<v Ben>Sometimes, Overtime's videos feature kids</v>

103
00:04:24.810 --> 00:04:26.730
who are only in middle school and you start to worry

104
00:04:26.730 --> 00:04:28.650
about professionalizing childhood, in a way,

105
00:04:28.650 --> 00:04:30.490
that for a long time, I think the culture tried

106
00:04:30.490 --> 00:04:32.700
not to do. But its hard to figure out

107
00:04:32.700 --> 00:04:35.630
where to draw the line. If Zion Williamson

108
00:04:35.630 --> 00:04:37.810
is going to be jumping as high as he's jumping,

109
00:04:37.810 --> 00:04:39.960
and blocking, and dunking as well as his blocking

110
00:04:39.960 --> 00:04:42.750
and dunking, even if he's doing it in South Carolina

111
00:04:42.750 --> 00:04:45.630
at a high school game that only 342 people are watching

112
00:04:45.630 --> 00:04:48.520
live, there are potentially millions of people who still

113
00:04:48.520 --> 00:04:49.780
want to see it happen on the internet.

114
00:04:49.780 --> 00:04:52.150
<v ->Hey, chart Overtime, man!</v>

115
00:04:52.150 --> 00:04:54.270
<v Ben>There's a sense in which having this exposure</v>

116
00:04:54.270 --> 00:04:56.560
mediated through an institution that is broadly

117
00:04:56.560 --> 00:04:58.814
sensitive to the interest in these of teens athletes

118
00:04:58.814 --> 00:05:02.300
is probably better than just flying blind in the wild.

119
00:05:02.300 --> 00:05:03.320
<v Larry>They're definitely going to be in for</v>

120
00:05:03.320 --> 00:05:06.400
a rude awakening as they become pro's because

121
00:05:06.400 --> 00:05:10.330
not everybody is as happy or wants to shed you in

122
00:05:10.330 --> 00:05:12.120
a positive light as Overtime does.

123
00:05:12.120 --> 00:05:13.410
<v Ben>But I think this development might</v>

124
00:05:13.410 --> 00:05:15.680
complicate the relationship between traditional news

125
00:05:15.680 --> 00:05:18.030
outlets and pro athletes in the years to come

126
00:05:18.030 --> 00:05:20.860
if the stars have grown used to, essentially, collaborating

127
00:05:20.860 --> 00:05:23.450
with companies like Overtime from an early age

128
00:05:23.450 --> 00:05:25.883
and building a loyal audience along the way.

129
00:05:27.386 --> 00:05:29.969
[upbeat music]