WEBVTT

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[upbeat music]

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<v ->I am here to talk all things careers with you guys.</v>

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And we have some amazing panelists.

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We're gonna talk best tips.

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We're gonna talk challenges, navigating career shifts,

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how to represent your authentic self in the workplace.

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So, hopefully, you're as excited as I am.

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And let's not waste any time.

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Let's get them out here.

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First up, we have Achieng Agutu.

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She is a content creator and blogger.

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Woo.

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[cheers and applause]

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And Confidence Queen, yeah.

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Next, we have Brooke Berry,

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the head of talent development at Snapchat, yeah.

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[cheers and applause]

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And Angie Jaime, the social media lead at TOMS.

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[cheers and applause]

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And an amazing journalist.

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<v Angie>Thank you.</v>

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<v ->And Katie Welch,</v>

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the chief marketing officer at Rare Beauty.

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[cheers and applause]

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<v ->I cannot fall.</v>

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<v ->Oh, heighten you up right from the start, so good.</v>

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All right, welcome.

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Thank you so much.

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I am so excited to talk with you guys.

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We've been chatting backstage,

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and everyone here has such amazing things to say.

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Listen closely, take notes, get ready.

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So I'm just gonna throw it to each of you

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to do a really brief intro about who you are,

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and what everyone needs to know.

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So, Achieng, let's start with you.

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<v ->Hello, to all you beautiful,</v>

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tantalizing humans of the world.

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It's so great to see all your beautiful faces today.

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My name is Achieng Agutu.

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I am the founder of No Ordinary Noire,

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which is a social media platform on Instagram.

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I have built an empire off just empowering women

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to be their best selves, and live their best lives.

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And know that you can do whatever you want to,

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as long as you put your mind to it.

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I'm all about body positivity,

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self-confidence, and self-love.

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And so I'm excited to just be sharing the stage

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with such fabulous women talking about just amazing things.

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So I'm super excited, kisses.

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<v ->Amazing, Brooke.</v>

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<v ->Hello everyone, my name is Brooke Berry.</v>

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I am a social media Swiss Army Knife,

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and internet culture expert.

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I currently am the head of talent development at Snapchat.

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I have been in this space a long time.

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I'm a lot older than I look.

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I turned 31 this year.

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I'll look 21 forever,

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but I've been working with all different types of talent

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my entire career, celebrity talent, digital creators,

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reality stars, you name it.

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So very excited to be joined by some amazing people,

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and excited to get into it.

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[cheers and applause]

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<v ->Yes, I love it.</v>

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Hi, y'all, I am Angie Jaime.

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I am the social media lead at TOMS,

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but I'm also a journalist, audience development leader,

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and, yeah, like, Brooke here,

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I have about 10 years of experience in the space, so,

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so excited to be here to share my journey with you all.

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And, yeah, wherever possible,

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try to elevate and shine a light on Indigenous culture,

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folks, creators, and all of that.

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And so super excited to be able to share

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this wonderful space with you all today.

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<v ->Hi everyone, I'm Katie Welch.</v>

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I am the chief marketing officer for Rare Beauty.

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I have a marketing career of over 20 years.

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[cheers]

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Oh my God, thank you.

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That's really sweet of you to say.

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I also am on TikTok

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where I love to give career and marketing advice.

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So that's one of my personal passions

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is to help people find their best career path,

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and know that career paths aren't linear.

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So I'm really, really excited about this conversation today.

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So thanks to "Teen Vogue" for inviting us all.

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And this panel is amazing.

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The best energy, I've never met such wonderful humans,

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so take it away.

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<v ->Amazing, thank you so much.</v>

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Yeah, so as Katie said,

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she has this awesome TikTok with career advice.

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So it doesn't have to stop here,

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but you will have a chance to ask our panelists questions

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right at the end, and I'll give you a little heads up.

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You'll line up in the aisles with microphones,

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and that's how we'll do it,

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but I'll let when it's time.

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All right, let's jump in.

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So, Achieng, what is a day in your life like?

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What does it mean to be a content creator,

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and what has to happen behind the scenes

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that your audience isn't seeing?

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<v ->So being a content creator is like I love what I do.</v>

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It's such an awesome job.

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And on a daily basis, I just want to make sure

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that I'm vibrating on a queen energy 24/7/365,

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and that comes with a lot of work.

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And that comes with listening to myself,

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listening to how I feel,

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because not every day I'm feeling tantalizing,

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not every day I'm feeling confident.

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And so that comes with me realizing, like,

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maybe I need to take a step back and relax,

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or maybe I need to just go on a walk,

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or talk to my parents, or sleep, eat,

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just like live my life in a way that is authentic to myself.

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So it has to come a lot with just listening to how I feel,

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what I need to be able to just be my best

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tantalizing queen energy, and so, yes.

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<v ->Amazing, well, yeah, so authenticity is something</v>

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that we had been chatting about.

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Angie, you mentioned that it's really important to you

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to represent Indigenous people,

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and bring them to the table whenever possible.

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How do you navigate a corporate space,

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and also represent that value?

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What has that been like?

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And have you faced any challenges with that?

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<v ->Yeah, Absolutely.</v>

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I think for me, a very real challenge

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is not only being the only in the room,

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but often the first, right?

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So first and foremost, I think it's always in my mind,

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like, okay, while I'm in this space,

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whether it's a board meeting, or content brainstorm,

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or a meeting with a celebrity talent,

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it's while I'm there to ensure that Native issues,

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Native culture is represented within that space, right?

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Not only that, if I am the only, or the first in that room

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that I sure as hell will not be the last.

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<v ->Amen.</v>

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Yeah, and, Brooke, similar question for you.

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In the workplace, there's so much policing of black women,

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especially tone, appearance, everything.

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So you have this gorgeous, amazing pink hair.

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How do you walk into a corporate office,

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and represent your most authentic self?

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<v ->Yeah, for me, especially being in this industry,</v>

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historically founded by rich white men,

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I knew very early in my career,

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I needed to be very good at what I did,

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especially because I do look polarizing.

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I have the pink hair, the piercings, all of these things,

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that's so subjective in terms of someone evaluating

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whether you're good at something or not.

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So, therefore, I had to be objectively good at what I did.

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Work ethic, emails, how to respond, close deals,

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and all the rest I sought out to learn as much as I could

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so that no one could ever say

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I wasn't objectively good at what I did,

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and that has propelled me forward.

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I'm very, very grateful to be able to be in 2021

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where I can look the way that I look,

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and still have the career that I have.

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I didn't think it was possible, and I'm so, so blessed.

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<v ->That's amazing.</v>

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Yeah, and, Katie,

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Rare Beauty is it's a beauty company,

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but there's such a mental well-being component.

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I imagine it also ties into looking your best,

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feeling your best, being your best self.

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What has it been like sort of behind the scenes

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in prioritizing mental well-being

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as part of being a corporation?

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<v ->So Rare Beauty is a mission-driven beauty brand.</v>

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When we started Rare Beauty,

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one thing that Selena Gomez is our founder,

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she wanted to make sure

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that the brand could be more than a beauty brand.

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And with that we created something called Rare Impact.

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Rare Impact is the division of the company

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that works to make a difference in the world.

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And we do that to answer your question,

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we make sure that we sort of look through that lens

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in all that we do.

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So whether it's connecting with our community

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as much as possible

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because we know that community and connection

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makes you feel good.

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And so it's important for us

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to get to know our social community,

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or even do events online, but in a smaller group.

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We create content that's both educational,

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and inspirational around mental well-being.

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We work with partners

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from the Rare Beauty Mental Health Council

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because as a beauty brand,

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we can't dole out advice around mental health,

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but we lean on our partners,

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like the National Alliance of Mental Illness, and so on.

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And then finally we created the Rare Impact Fund,

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which is where a percentage of sales

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from every product goes to

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helping mental health initiatives

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primarily around resources for underserved communities,

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and mental health.

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So the more that we can sort of walk the walk,

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and talk the talk as a brand,

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we do that with our employees in the office.

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The employees have all been trained

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as Mental Health First Aiders.

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We've become a stigma-free corporation with NAMI.

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I think it's the big things that you can do like that

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with the Rare Impact Fund,

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but then also the small things that you do,

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like talking one-on-one with your team.

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It's all about just really living,

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and breathing your values day in and day out personal,

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and the brand.

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Thankfully, I feel grateful to work for a brand

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that has values that resonate with my personal values.

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<v ->Yeah, and for our audience,</v>

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they're clapping, they're interested in this.

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I think that a lot of people entering the workforce,

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it can feel daunting in many ways, obviously,

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but, also, in that you might feel like

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you have to compromise your values.

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How can someone seek out a company that holds those values,

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or if they're already working somewhere,

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how do you influence the culture to be more open,

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be more stigma-free?

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<v ->Yeah, we're fortunate in that we're a startup.</v>

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And so we were able to build these values from the get-go,

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from the beginning,

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but I think the most important thing

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in any part of your career really is to ask questions,

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and be comfortable in asking questions,

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and finding partners whom you trust.

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So whether that's someone in human resources,

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whether it's your boss, whether it's a peer,

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ask those questions, find out answers.

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And sometimes the people that you might be reporting to,

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maybe they don't know the answer,

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so you can help inform them.

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They may not be aware.

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So if there's something that's bothering you,

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or something you would like to suggest do it.

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There's nothing wrong with suggesting.

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There's nothing wrong with asking,

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and doing everything that you can

257
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to bring that to the table.

258
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Simply because someone just may not know,

259
00:11:10.310 --> 00:11:11.970
which is sad to say, but they just may not.

260
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So the more that you have a voice,

261
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the more that you use it, the better.

262
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<v ->Great advice, yeah, and I mean,</v>

263
00:11:19.000 --> 00:11:22.053
I think this is a perfect time to bring up burnout, right?

264
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It's something everyone will experience,

265
00:11:24.298 --> 00:11:29.260
and especially working in social media it's 24/7.

266
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It can be really taxing looking at the comments.

267
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It can be so exciting, you're building your community,

268
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and demoralizing at the same time.

269
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So, Achieng, how do you deal with

270
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the sort of burnout aspect of it, or the mental health?

271
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How do you protect your mental health while being so online?

272
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<v ->So I have a platform that really talks about confidence,</v>

273
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and being, like, your most amazing self.

274
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And for a really long time,

275
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I thought I had, like, a confident version of myself,

276
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and, like, a normal version of myself.

277
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And every time I had burnout,

278
00:12:00.280 --> 00:12:02.110
or was, like, not feeling it,

279
00:12:02.110 --> 00:12:03.770
or just did not have the energy,

280
00:12:03.770 --> 00:12:05.960
I felt like I was cheating on my confident self,

281
00:12:05.960 --> 00:12:09.870
and feeling like, oh, how could I be feeling, like, low,

282
00:12:09.870 --> 00:12:12.130
or down, or anything of this sort?

283
00:12:12.130 --> 00:12:15.028
Like, I need to be at my A game, 24/7/365.

284
00:12:15.028 --> 00:12:16.760
And it got to a point where, like,

285
00:12:16.760 --> 00:12:20.620
babes, hold on, take a deep breath, in, out.

286
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Like I'm one person.

287
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I have a passion for wanting to create a platform

288
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where people feel seen and loved and appreciated.

289
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And even when I'm not there, and I cannot give myself,

290
00:12:30.730 --> 00:12:33.080
it doesn't mean that that energy isn't still there.

291
00:12:33.080 --> 00:12:34.736
It doesn't mean that that vibe,

292
00:12:34.736 --> 00:12:37.940
or what I speak about is still not, like, vibrant,

293
00:12:37.940 --> 00:12:40.350
or there, like, available on my platform.

294
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And so that takes for me to take a step back and see, like,

295
00:12:42.880 --> 00:12:44.680
wow, I really want to make a difference,

296
00:12:44.680 --> 00:12:46.230
but the only way I can make a difference

297
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is if I take care of myself,

298
00:12:47.780 --> 00:12:49.698
and I'm able to, like, put myself out there

299
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in a way that I feel whole,

300
00:12:51.917 --> 00:12:55.810
in a way where I feel like I feel, like, fine enough,

301
00:12:55.810 --> 00:13:00.320
or whole enough, or loved enough, or taken care enough

302
00:13:00.320 --> 00:13:02.510
where I can give back out to my community.

303
00:13:02.510 --> 00:13:04.770
So that's just like having to check in with yourself,

304
00:13:04.770 --> 00:13:06.770
and, like, girl, you have not drank water today.

305
00:13:06.770 --> 00:13:07.950
That's why you're upset.

306
00:13:07.950 --> 00:13:09.160
Your skin is dry.

307
00:13:09.160 --> 00:13:10.120
You're hungry.

308
00:13:10.120 --> 00:13:11.340
You're shouting at everybody, why?

309
00:13:11.340 --> 00:13:13.050
You haven't eaten and you haven't drank your water.

310
00:13:13.050 --> 00:13:14.320
Take care of yourself.

311
00:13:14.320 --> 00:13:16.178
And so that's what it looks like for me.

312
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[applause]

313
00:13:17.218 --> 00:13:19.309
<v ->Yeah, Brooke, what about you?</v>

314
00:13:19.309 --> 00:13:20.700
How do you handle that?

315
00:13:20.700 --> 00:13:22.450
<v ->Yeah, this is an interesting question.</v>

316
00:13:22.450 --> 00:13:25.250
Especially always having been external facing,

317
00:13:25.250 --> 00:13:28.029
working with talent and reps and external parties.

318
00:13:28.029 --> 00:13:32.030
For talent there are no weekends and nights off,

319
00:13:32.030 --> 00:13:34.987
it's kind of 24/7, but I take little breaks for myself.

320
00:13:34.987 --> 00:13:36.990
I am a very on person.

321
00:13:36.990 --> 00:13:40.130
I operate at that level of go, go, go, go, go,

322
00:13:40.130 --> 00:13:42.240
but people don't see the hour breaks

323
00:13:42.240 --> 00:13:44.790
I'll take during the day, or there'll be afternoons

324
00:13:44.790 --> 00:13:46.320
where I'm not doing external meetings

325
00:13:46.320 --> 00:13:49.240
just because I'm just not doing it, and that's okay.

326
00:13:49.240 --> 00:13:50.370
So just knowing yourself,

327
00:13:50.370 --> 00:13:52.940
and knowing how to give yourself that peace and contentment

328
00:13:52.940 --> 00:13:56.060
in the smallest ways as you build momentum and continue on,

329
00:13:56.060 --> 00:13:57.910
and kind of keeping the machine running

330
00:13:57.910 --> 00:14:00.320
while, also, tweaking and pivoting the machine as you go.

331
00:14:00.320 --> 00:14:03.580
So it's tricky, it's definitely an individual journey.

332
00:14:03.580 --> 00:14:05.050
So just checking with yourself,

333
00:14:05.050 --> 00:14:08.020
you'll change in terms of what brings you peace now

334
00:14:08.020 --> 00:14:10.600
versus what will bring you peace six months from now.

335
00:14:10.600 --> 00:14:13.520
So always check in with yourself, absolutely.

336
00:14:13.520 --> 00:14:16.360
<v ->Great, yeah, I'd love to shift gears a little bit,</v>

337
00:14:16.360 --> 00:14:19.890
and talk sort of more early career stuff.

338
00:14:19.890 --> 00:14:21.330
Angie, I'm interested to know

339
00:14:21.330 --> 00:14:23.642
if there was a time in your career where you felt,

340
00:14:23.642 --> 00:14:26.746
especially, early on when you were establishing yourself,

341
00:14:26.746 --> 00:14:30.405
if you felt like your voice wasn't being heard,

342
00:14:30.405 --> 00:14:32.920
or if you were hitting some type of roadblock,

343
00:14:32.920 --> 00:14:34.810
and how you navigated that?

344
00:14:34.810 --> 00:14:35.730
<v ->Yeah, absolutely.</v>

345
00:14:35.730 --> 00:14:38.620
I mean, I think, there were many, many times

346
00:14:38.620 --> 00:14:39.810
early in my career

347
00:14:39.810 --> 00:14:43.106
when I was maybe just a social media coordinator,

348
00:14:43.106 --> 00:14:46.997
or an assistant to a social media manager.

349
00:14:46.997 --> 00:14:50.810
Just out of college where, yeah,

350
00:14:50.810 --> 00:14:52.330
absolutely, there are people in the room

351
00:14:52.330 --> 00:14:54.360
who have far more experience than you,

352
00:14:54.360 --> 00:14:56.140
have far more seniority than you.

353
00:14:56.140 --> 00:15:00.869
And you may not be trusted yet with your point of view,

354
00:15:00.869 --> 00:15:04.050
or the knowledge that you might have as a young person.

355
00:15:04.050 --> 00:15:06.470
And I think, absolutely, in the times

356
00:15:06.470 --> 00:15:08.397
that I have faced issues like that,

357
00:15:08.397 --> 00:15:12.540
I've made it a point to use trust to my benefit, right?

358
00:15:12.540 --> 00:15:16.520
To show, not tell, that I have a point of view

359
00:15:16.520 --> 00:15:18.330
that is worthwhile and worth listening to,

360
00:15:18.330 --> 00:15:21.260
and then when it comes time to actually raise issues,

361
00:15:21.260 --> 00:15:22.710
like we should be trying this,

362
00:15:22.710 --> 00:15:25.538
we should be experimenting here, or we should be,

363
00:15:25.538 --> 00:15:28.629
I don't know, on whatever new platform,

364
00:15:28.629 --> 00:15:31.840
it's a lot easier to do when you have a more sort of

365
00:15:31.840 --> 00:15:33.877
established relationship with whoever it is

366
00:15:33.877 --> 00:15:37.580
that has the keys to the kingdom.

367
00:15:37.580 --> 00:15:39.420
<v ->Right, yeah, and also remembering</v>

368
00:15:39.420 --> 00:15:41.370
that they hired you for a reason, right?

369
00:15:41.370 --> 00:15:42.203
<v ->Exactly.</v>

370
00:15:42.203 --> 00:15:43.036
<v ->That's exactly it.</v>

371
00:15:43.036 --> 00:15:44.679
<v ->Exactly, like having that confidence.</v>

372
00:15:44.679 --> 00:15:45.810
<v ->You have that job for a reason.</v>

373
00:15:45.810 --> 00:15:46.870
<v ->Precisely, right.</v>

374
00:15:46.870 --> 00:15:47.780
They brought you into the room

375
00:15:47.780 --> 00:15:50.090
because you have a certain amount of expertise,

376
00:15:50.090 --> 00:15:51.880
and trusting in that, right?

377
00:15:51.880 --> 00:15:53.988
Like you're here because you have something to offer,

378
00:15:53.988 --> 00:15:57.160
and, yeah, it's a two-way street, right?

379
00:15:57.160 --> 00:15:58.626
That trust level.

380
00:15:58.626 --> 00:16:03.207
<v ->Yeah, and, Katie, you mentioned nonlinear career paths.</v>

381
00:16:03.207 --> 00:16:07.350
Tell us about your career path, and what turns,

382
00:16:07.350 --> 00:16:09.793
and how you've managed those?

383
00:16:10.730 --> 00:16:13.578
<v ->I think, turns and how I've managed.</v>

384
00:16:13.578 --> 00:16:16.510
I sort of always had a North Star.

385
00:16:16.510 --> 00:16:18.428
And I think one thing that's important to think about is

386
00:16:18.428 --> 00:16:20.530
what do you like the most?

387
00:16:20.530 --> 00:16:22.520
What's that North Star that could guide your career?

388
00:16:22.520 --> 00:16:25.496
And I knew that was storytelling, and brand storytelling.

389
00:16:25.496 --> 00:16:28.707
And it sort of evolved from communications agencies

390
00:16:28.707 --> 00:16:32.435
to beauty brands and back and forth between the two.

391
00:16:32.435 --> 00:16:34.870
And then I realized how much I really enjoyed it.

392
00:16:34.870 --> 00:16:36.656
I could come up with creative ideas all the time,

393
00:16:36.656 --> 00:16:38.470
but then seeing them into action,

394
00:16:38.470 --> 00:16:39.710
and seeing them move a business forward

395
00:16:39.710 --> 00:16:41.220
was really, really rewarding.

396
00:16:41.220 --> 00:16:43.325
And so I think what that means for everyone else

397
00:16:43.325 --> 00:16:46.860
is you're not gonna know.

398
00:16:46.860 --> 00:16:47.850
You're just not gonna know

399
00:16:47.850 --> 00:16:50.580
where you're gonna end up in 25 years.

400
00:16:50.580 --> 00:16:53.960
So many people say to me, Katie, I want to be a CMO.

401
00:16:53.960 --> 00:16:54.960
How do you do it?

402
00:16:54.960 --> 00:16:56.080
What is my first step?

403
00:16:56.080 --> 00:16:59.650
And I think our paths are all so different,

404
00:16:59.650 --> 00:17:00.960
and what you're going to realize,

405
00:17:00.960 --> 00:17:03.157
you have to just start somewhere, get that first job.

406
00:17:03.157 --> 00:17:05.260
And once you find your flow,

407
00:17:05.260 --> 00:17:07.496
and you start to find what you're good at

408
00:17:07.496 --> 00:17:09.940
the secret is you're gonna like that.

409
00:17:09.940 --> 00:17:11.780
So you might think you want to be a CMO,

410
00:17:11.780 --> 00:17:15.730
but then lo and behold, maybe you're great at finance.

411
00:17:15.730 --> 00:17:17.650
And you can actually be the chief financial officer.

412
00:17:17.650 --> 00:17:19.370
Once you're a few years in, you're like, you know what?

413
00:17:19.370 --> 00:17:20.976
Those marketing dreams they were great,

414
00:17:20.976 --> 00:17:25.370
but, actually, where I'm really excelling at is in finance.

415
00:17:25.370 --> 00:17:27.790
And then lo and behold, that's what's going to sort of

416
00:17:27.790 --> 00:17:29.656
be uncovered as your great career path,

417
00:17:29.656 --> 00:17:32.197
but you're not gonna know that your first job,

418
00:17:32.197 --> 00:17:35.256
the first whatever your first week is.

419
00:17:35.256 --> 00:17:37.870
So you need to give yourself a little bit of grace,

420
00:17:37.870 --> 00:17:39.030
and take that pressure off,

421
00:17:39.030 --> 00:17:41.280
and just start to participate in your career.

422
00:17:41.280 --> 00:17:42.815
Be this active participant in your career.

423
00:17:42.815 --> 00:17:45.045
Ask questions in meetings where you're invited to,

424
00:17:45.045 --> 00:17:47.147
because you are there for a reason,

425
00:17:47.147 --> 00:17:49.816
and then start to figure out where you get your flow.

426
00:17:49.816 --> 00:17:51.910
And that is going to be your career path.

427
00:17:51.910 --> 00:17:53.270
And you could be a confidence queen.

428
00:17:53.270 --> 00:17:55.450
It doesn't need to be a traditional career path.

429
00:17:55.450 --> 00:17:57.050
I think that's what's so remarkable

430
00:17:57.050 --> 00:17:58.621
about the world we live in today.

431
00:17:58.621 --> 00:18:00.210
What you want to do,

432
00:18:00.210 --> 00:18:02.190
you can make a difference in any way that you can,

433
00:18:02.190 --> 00:18:04.070
as long as you are really active,

434
00:18:04.070 --> 00:18:06.652
and really pay attention to what you're doing.

435
00:18:06.652 --> 00:18:11.350
<v ->Yeah, especially, I mean, in college your freshman year,</v>

436
00:18:11.350 --> 00:18:12.380
even before college,

437
00:18:12.380 --> 00:18:14.502
you're picking colleges based on what you want to do,

438
00:18:14.502 --> 00:18:16.710
and what you want your major to be.

439
00:18:16.710 --> 00:18:19.571
And there's so much pressure to then go out,

440
00:18:19.571 --> 00:18:20.906
and do that thing,

441
00:18:20.906 --> 00:18:23.450 line:15% 
but how many people actually do?

442
00:18:23.450 --> 00:18:25.020 line:15% 
Not that many, not that many.

443
00:18:25.020 --> 00:18:26.760 line:15% 
<v ->And the world changes so much,</v>

444
00:18:26.760 --> 00:18:29.130 line:15% 
like, there are new career paths themself,

445
00:18:29.130 --> 00:18:31.238 line:15% 
even just look at what in social and content creation

446
00:18:31.238 --> 00:18:33.680
that weren't there when I graduated college,

447
00:18:33.680 --> 00:18:34.513
and now they exist.

448
00:18:34.513 --> 00:18:36.821
So I think it's more about figuring out

449
00:18:36.821 --> 00:18:41.340
what gets you going in the morning, and what you love doing.

450
00:18:41.340 --> 00:18:44.540
<v ->This question is interesting for me because social media,</v>

451
00:18:44.540 --> 00:18:47.130
I always reference my age, yes, because I look young,

452
00:18:47.130 --> 00:18:49.300
but, two, because social media was not something

453
00:18:49.300 --> 00:18:50.133
I could major in.

454
00:18:50.133 --> 00:18:51.320
I was a film major growing up,

455
00:18:51.320 --> 00:18:53.320
and people used to ask me when I was a film major,

456
00:18:53.320 --> 00:18:54.986
what do you want to do? And I used to say,

457
00:18:54.986 --> 00:18:56.410
I don't think what I want to do exists yet.

458
00:18:56.410 --> 00:19:00.040
I only had a small puzzle piece to this very blurry photo.

459
00:19:00.040 --> 00:19:00.873
And throughout my career,

460
00:19:00.873 --> 00:19:03.260 line:15% 
I was very intentional gathering those puzzle piece.

461
00:19:03.260 --> 00:19:05.525 line:15% 
Even if you asked me today, Brooke, what do you want to do?

462
00:19:05.525 --> 00:19:07.960 line:15% 
I still don't think what I want to do exists yet

463
00:19:07.960 --> 00:19:09.040 line:15% 
at the level I see it existing,

464
00:19:09.040 --> 00:19:11.460 line:15% 
but I've been very strategic, very tactical

465
00:19:11.460 --> 00:19:12.600
in everything that I've done,

466
00:19:12.600 --> 00:19:14.072
so that I can be so well-rounded,

467
00:19:14.072 --> 00:19:16.230
so that when time caught up with me,

468
00:19:16.230 --> 00:19:18.500
as it already kind of has I'm in high demand.

469
00:19:18.500 --> 00:19:21.930
I'm a big fish in a small pond. So learn as much as you can.

470
00:19:21.930 --> 00:19:23.370
Be as well-rounded as you can.

471
00:19:23.370 --> 00:19:26.010
It's not being good at social media is why I'm here.

472
00:19:26.010 --> 00:19:27.680
It's being good at social media.

473
00:19:27.680 --> 00:19:29.150
It's listening to content creators,

474
00:19:29.150 --> 00:19:31.760
and it's understanding entertainment business at large.

475
00:19:31.760 --> 00:19:33.760
I know how TV shows are made, how films are made,

476
00:19:33.760 --> 00:19:35.468
distribution, all those things.

477
00:19:35.468 --> 00:19:38.400
It just makes me that much stronger at what I do today,

478
00:19:38.400 --> 00:19:39.939
so learn as much as you can.

479
00:19:39.939 --> 00:19:41.330
<v ->That is so important.</v>

480
00:19:41.330 --> 00:19:43.130
You've got to pay attention.

481
00:19:43.130 --> 00:19:44.890
I think so many times you just go through the motions

482
00:19:44.890 --> 00:19:46.213
'cause you're like, oof, I don't like doing this.

483
00:19:46.213 --> 00:19:47.619
This is not what I want to do,

484
00:19:47.619 --> 00:19:49.890
but if you open your eyes and look around, you're like,

485
00:19:49.890 --> 00:19:51.893
wait a second, why am I doing this? Who am I meeting?

486
00:19:51.893 --> 00:19:52.726
What can I?

487
00:19:52.726 --> 00:19:55.730 line:15% 
And things can start to uncover in any career path.

488
00:19:55.730 --> 00:19:57.950 line:15% 
It's all about being an active participant really.

489
00:19:57.950 --> 00:20:00.278 line:15% 
And I think, yeah, you've done an amazing job doing that.

490
00:20:00.278 --> 00:20:01.200 line:15% 
<v Brooke>Thank you.</v>

491
00:20:01.200 --> 00:20:02.910 line:15% 
<v ->And also just to add on top of that,</v>

492
00:20:02.910 --> 00:20:06.060
I think there's many times where we just are waiting

493
00:20:06.060 --> 00:20:08.330
for somebody else to do it so we can do it, right?

494
00:20:08.330 --> 00:20:09.850
Like, oh, I really want to do this,

495
00:20:09.850 --> 00:20:11.390
but I'm just gonna wait for somebody else to do it,

496
00:20:11.390 --> 00:20:12.480
so I can be in that space.

497
00:20:12.480 --> 00:20:13.906
Like you can create your own space.

498
00:20:13.906 --> 00:20:15.820
Like you have the power,

499
00:20:15.820 --> 00:20:17.827
and the agency to be able to walk into a space,

500
00:20:17.827 --> 00:20:19.950
or create a space for yourself,

501
00:20:19.950 --> 00:20:21.795
or other people that you don't see available.

502
00:20:21.795 --> 00:20:25.210
And with makeup brands, with clothing brands,

503
00:20:25.210 --> 00:20:26.547
whatever you're passionate about,

504
00:20:26.547 --> 00:20:28.277
there is a space for you,

505
00:20:28.277 --> 00:20:30.740
and you can make your own space, so.

506
00:20:30.740 --> 00:20:31.720
<v Brittney>I love that.</v>

507
00:20:31.720 --> 00:20:34.010
<v ->Absolutely, I mean, I love this question so much too,</v>

508
00:20:34.010 --> 00:20:35.296
because like you,

509
00:20:35.296 --> 00:20:37.766
I didn't have a traditional career path either.

510
00:20:37.766 --> 00:20:39.335
I have a journalism degree,

511
00:20:39.335 --> 00:20:40.990
and then went into social media,

512
00:20:40.990 --> 00:20:45.420
and then I did social media for a newsroom working at VICE,

513
00:20:45.420 --> 00:20:48.700 line:15% 
and now leading social media for TOMS,

514
00:20:48.700 --> 00:20:51.380 line:15% 
and it's this sort of moreso,

515
00:20:51.380 --> 00:20:53.250 line:15% 
yeah, picking up the puzzle pieces, right?

516
00:20:53.250 --> 00:20:55.075 line:15% 
What skills can you gather along the way,

517
00:20:55.075 --> 00:20:58.403 line:15% 
like infinity stones of your career?

518
00:20:58.403 --> 00:21:01.950
Yes, like, okay, I have writing as a skill.

519
00:21:01.950 --> 00:21:03.470
I have social media as a skill,

520
00:21:03.470 --> 00:21:05.522
communication, talking to celebs,

521
00:21:05.522 --> 00:21:08.130
working with brand partners, entertainment,

522
00:21:08.130 --> 00:21:10.560
like, what can you bring together

523
00:21:10.560 --> 00:21:13.620
to create this sort of career that may not exist,

524
00:21:13.620 --> 00:21:15.315
that you haven't even envisioned yet?

525
00:21:15.315 --> 00:21:18.496
And it's definitely been an unfolding thing, right?

526
00:21:18.496 --> 00:21:21.230
You never really know what you can expect

527
00:21:21.230 --> 00:21:22.490
five years down the line.

528
00:21:22.490 --> 00:21:24.400
I didn't expect to be doing what I'm doing now.

529
00:21:24.400 --> 00:21:26.645
And I still continue to work as a journalist today, too.

530
00:21:26.645 --> 00:21:28.216
I work with "Teen Vogue" regularly.

531
00:21:28.216 --> 00:21:29.190
<v ->Angie's great.</v>

532
00:21:29.190 --> 00:21:31.010
<v ->But it's just putting those things together.</v>

533
00:21:31.010 --> 00:21:32.630
<v ->It's putting those, it's your personal narrative.</v>

534
00:21:32.630 --> 00:21:34.340
It's the story that you want to tell about yourself

535
00:21:34.340 --> 00:21:35.470
because I guarantee no matter what,

536
00:21:35.470 --> 00:21:37.070
if you're going into an interview,

537
00:21:37.070 --> 00:21:38.770
or you're having a meeting with someone,

538
00:21:38.770 --> 00:21:40.504
you have the qualities for that job.

539
00:21:40.504 --> 00:21:42.400
It's just all about how you figure out

540
00:21:42.400 --> 00:21:43.936
your own personal narrative and your story

541
00:21:43.936 --> 00:21:45.810
that you then need to tell them.

542
00:21:45.810 --> 00:21:47.240
So I think the most important thing is, like,

543
00:21:47.240 --> 00:21:48.573
honing in on your personal story.

544
00:21:48.573 --> 00:21:51.344
And then just being able to deliver it, practice that.

545
00:21:51.344 --> 00:21:54.293
<v ->I came to Snapchat because my boss,</v>

546
00:21:54.293 --> 00:21:56.685
today is his birthday, which happy birthday, Jim.

547
00:21:56.685 --> 00:21:58.152
<v Brittney>Happy birthday, Jim.</v>

548
00:21:58.152 --> 00:21:59.930
<v ->I came to Snapchat because he said,</v>

549
00:21:59.930 --> 00:22:01.660
I did not want to join a social platform.

550
00:22:01.660 --> 00:22:03.760
I've had conversations with other platforms in the past.

551
00:22:03.760 --> 00:22:05.260
I want it to be platform agnostic.

552
00:22:05.260 --> 00:22:06.690
It's what made me good at what I did.

553
00:22:06.690 --> 00:22:09.440
He sold me by saying, do what you do.

554
00:22:09.440 --> 00:22:10.750
Just come do it at Snap.

555
00:22:10.750 --> 00:22:11.730
I said, wow.

556
00:22:11.730 --> 00:22:15.200
I've never had someone fully embrace who I am,

557
00:22:15.200 --> 00:22:16.500
and bring it into what I do

558
00:22:16.500 --> 00:22:18.933
because I bring everything of who I am into my job.

559
00:22:18.933 --> 00:22:22.540
And Snapchat has celebrated me for that, and it's amazing.

560
00:22:22.540 --> 00:22:26.550
<v ->That's incredible, I think, yeah, absolutely.</v>

561
00:22:26.550 --> 00:22:28.500
I think that's also sort of,

562
00:22:28.500 --> 00:22:31.540
it's unique to have someone embrace you like that.

563
00:22:31.540 --> 00:22:34.512
And I guess on the opposite end of the spectrum,

564
00:22:34.512 --> 00:22:37.150
what might your advice be if someone finds themself

565
00:22:37.150 --> 00:22:40.370
in a workplace where they don't feel like

566
00:22:40.370 --> 00:22:42.060
they can be their best selves?

567
00:22:42.060 --> 00:22:47.060
They feel undervalued, discriminated against even.

568
00:22:47.270 --> 00:22:49.810
How do you navigate that?

569
00:22:49.810 --> 00:22:50.825
<v Brooke>Is this for me personally?</v>

570
00:22:50.825 --> 00:22:51.658
<v ->Sure.</v>

571
00:22:51.658 --> 00:22:52.491
<v ->I'll start, I'll kick it off.</v>

572
00:22:52.491 --> 00:22:56.120
Going back to the beginning of my career and on, two things.

573
00:22:56.120 --> 00:22:57.720
I had to be really good at what I did,

574
00:22:57.720 --> 00:23:00.120
but the political game in the workplace is very real.

575
00:23:00.120 --> 00:23:02.060
It's a game that you can't ignore, unfortunately.

576
00:23:02.060 --> 00:23:04.550
And you need to really assess the entire chessboard

577
00:23:04.550 --> 00:23:07.270
where you are on the chessboard, where other peoples.

578
00:23:07.270 --> 00:23:09.603
I know she mentioned decision-makers, things like that.

579
00:23:09.603 --> 00:23:13.230
And really just figuring out kind of how to propel yourself

580
00:23:13.230 --> 00:23:15.580
forward while obviously advancing everything forward.

581
00:23:15.580 --> 00:23:19.260
So yeah, I dunno, it's been, I totally forgot the question.

582
00:23:19.260 --> 00:23:22.010
I'm not gonna lie to you. Repeat it for me one more time.

583
00:23:22.010 --> 00:23:23.980
<v ->What do you do when you're not being embraced</v>

584
00:23:23.980 --> 00:23:24.813
in the workplace?

585
00:23:24.813 --> 00:23:25.782
You're in a bad workplace.

586
00:23:25.782 --> 00:23:28.150
<v ->Yeah, it's about picking your battles.</v>

587
00:23:28.150 --> 00:23:30.720
Like, trust me, all the looks I get in the workplace,

588
00:23:30.720 --> 00:23:32.680
the pink hair, the side,

589
00:23:32.680 --> 00:23:33.640
trust me,

590
00:23:33.640 --> 00:23:35.926
if I took every single one of those looks to heart,

591
00:23:35.926 --> 00:23:38.180
I probably wouldn't be where I'm at.

592
00:23:38.180 --> 00:23:40.330
I had to get to a place of letting go

593
00:23:40.330 --> 00:23:41.860
of how people perceive me

594
00:23:41.860 --> 00:23:43.970
because, unfortunately, perception is reality.

595
00:23:43.970 --> 00:23:45.730
I cannot control how someone perceives me,

596
00:23:45.730 --> 00:23:47.770
and what decisions they make of that.

597
00:23:47.770 --> 00:23:49.800
And I just keep going about my objective business.

598
00:23:49.800 --> 00:23:51.030
Again, being very good.

599
00:23:51.030 --> 00:23:51.940
Learning as much as I can.

600
00:23:51.940 --> 00:23:53.780
Sharpening my skills.

601
00:23:53.780 --> 00:23:55.540
That's all that matters at the end of the day,

602
00:23:55.540 --> 00:23:57.410
because that's what's gonna propel you ahead.

603
00:23:57.410 --> 00:23:59.460
And it is difficult, trust me.

604
00:23:59.460 --> 00:24:01.350
It's very emotional, it's very tough,

605
00:24:01.350 --> 00:24:04.800
but you just have to kind of shred that where you can.

606
00:24:04.800 --> 00:24:06.260
<v Brooke>Yeah, thank you.</v>

607
00:24:06.260 --> 00:24:07.670
<v ->I can chime in a little bit.</v>

608
00:24:07.670 --> 00:24:10.000
I actually also want to add that, like,

609
00:24:10.000 --> 00:24:12.860
don't be afraid to choose yourself

610
00:24:12.860 --> 00:24:16.020
rather than the shiny object of a title, or a job, right?

611
00:24:16.020 --> 00:24:18.942
Sometimes the reality of that shiny title,

612
00:24:18.942 --> 00:24:22.730
that fancy position is not the actual lived experience

613
00:24:22.730 --> 00:24:24.530
of you having to show up to work every day.

614
00:24:24.530 --> 00:24:26.900
And sometimes you do have to make the tough choice

615
00:24:26.900 --> 00:24:30.851
to choose yourself, and potentially leave that situation.

616
00:24:30.851 --> 00:24:34.480
I've had to do that a couple times in my career.

617
00:24:34.480 --> 00:24:38.072
And, although, it had been challenging,

618
00:24:38.072 --> 00:24:39.860
you have to also trust in yourself

619
00:24:39.860 --> 00:24:41.710
that you know what's best for you,

620
00:24:41.710 --> 00:24:44.171
and you're making the right decision by choosing

621
00:24:44.171 --> 00:24:46.410
something else, right?

622
00:24:46.410 --> 00:24:48.060
A different path on your journey.

623
00:24:49.150 --> 00:24:51.140
<v ->Amazing, all right.</v>

624
00:24:51.140 --> 00:24:52.871
I'm gonna ask one more question,

625
00:24:52.871 --> 00:24:55.500
and then I'm gonna turn it over to you all.

626
00:24:55.500 --> 00:24:59.750
So we have microphones.

627
00:24:59.750 --> 00:25:00.870
Yeah, microphones are coming.

628
00:25:00.870 --> 00:25:01.980
So you'll line up at those.

629
00:25:01.980 --> 00:25:04.020
You can start lining up if you have questions,

630
00:25:04.020 --> 00:25:06.751
but just real quick,

631
00:25:06.751 --> 00:25:08.980
Achieng, what's something you wish that you knew

632
00:25:08.980 --> 00:25:11.130
right at the start of your career?

633
00:25:11.130 --> 00:25:12.120
Something you know today

634
00:25:12.120 --> 00:25:14.991
that you wish you had known from day one?

635
00:25:14.991 --> 00:25:17.530
<v ->I mentioned this a little bit earlier,</v>

636
00:25:17.530 --> 00:25:20.550
but that there's enough space for everyone.

637
00:25:20.550 --> 00:25:23.500
There's a few other women of color who look like me,

638
00:25:23.500 --> 00:25:25.780
and talk like me who are doing the same exact thing as me.

639
00:25:25.780 --> 00:25:27.080
And for a really long time, I said,

640
00:25:27.080 --> 00:25:28.951
well, I can't be there because it's so saturated.

641
00:25:28.951 --> 00:25:31.507
I can't have my platform because everybody has social media.

642
00:25:31.507 --> 00:25:33.561
Everybody wants to be a content creator,

643
00:25:33.561 --> 00:25:36.460
but, like, something that I recently heard is that

644
00:25:36.460 --> 00:25:39.220
if you ever feel like there's not enough space for you,

645
00:25:39.220 --> 00:25:42.500
you should drive to your closest grocery store.

646
00:25:42.500 --> 00:25:44.390
I'm a Trader Joe's girl, yes.

647
00:25:46.080 --> 00:25:49.630
And go to the water aisle and look at all the water brands

648
00:25:49.630 --> 00:25:52.770
that people have been able to bring to life.

649
00:25:52.770 --> 00:25:56.000
So many, FIJI, I can't even name them.

650
00:25:56.000 --> 00:25:56.833
There's so many,

651
00:25:56.833 --> 00:25:59.361
and realize that there is enough space for you.

652
00:25:59.361 --> 00:26:01.380
There's enough space for you to bring your idea to life.

653
00:26:01.380 --> 00:26:03.850
So not feeling that you are enough, you are worthy,

654
00:26:03.850 --> 00:26:05.060
you have a value,

655
00:26:05.060 --> 00:26:07.110
and the fact that it is your own perspective,

656
00:26:07.110 --> 00:26:09.240
and your own idea is what makes it unique,

657
00:26:09.240 --> 00:26:11.100
is what makes it chef's kiss.

658
00:26:11.100 --> 00:26:14.562
And you have to remember that 24/7/365, amazing.

659
00:26:14.562 --> 00:26:16.380
[applause]

660
00:26:16.380 --> 00:26:18.050
<v ->Listen, I was gonna ask everyone that,</v>

661
00:26:18.050 --> 00:26:20.340
but we've got lines, so I'm just gonna,

662
00:26:20.340 --> 00:26:21.780
I'm gonna throw it over to you.

663
00:26:21.780 --> 00:26:23.810
You want to start right here.

664
00:26:23.810 --> 00:26:25.910
<v Talar>Sure, hi, my name is Talar.</v>

665
00:26:25.910 --> 00:26:27.070
You're all amazing.

666
00:26:27.070 --> 00:26:28.653
Brooke, your smile is intense.

667
00:26:29.840 --> 00:26:31.830
So my question is a little different

668
00:26:31.830 --> 00:26:34.486
because I'm not American, I'm Lebanese.

669
00:26:34.486 --> 00:26:39.220
My background is very mixed bag, humanitarian, media,

670
00:26:39.220 --> 00:26:40.360
et cetera, et cetera.

671
00:26:40.360 --> 00:26:43.310
Masters degree in counterterrorism and security.

672
00:26:43.310 --> 00:26:44.440
<v ->Absolutely.</v>

673
00:26:44.440 --> 00:26:45.273
<v ->Educator.</v>

674
00:26:45.273 --> 00:26:48.210
<v Talar>But the difficulty I have, personally,</v>

675
00:26:48.210 --> 00:26:50.016
is because I'm from the Global South,

676
00:26:50.016 --> 00:26:53.160
when I try to branch out into bigger companies,

677
00:26:53.160 --> 00:26:55.376
or try to get out of the country that I'm from,

678
00:26:55.376 --> 00:26:59.120
they want to box me back in because they see me as a risk.

679
00:26:59.120 --> 00:27:01.670
They don't see me as a merit that I have

680
00:27:01.670 --> 00:27:04.530
of being of the cultural background, language, context,

681
00:27:04.530 --> 00:27:06.230
education, all of that.

682
00:27:06.230 --> 00:27:08.930
So I just wanted to get your brilliant opinions

683
00:27:08.930 --> 00:27:11.910
on how I can translate my merit,

684
00:27:11.910 --> 00:27:14.730
and my worth to companies when I'm applying to them,

685
00:27:14.730 --> 00:27:17.190
because I'm trying to switch from the humanitarian side,

686
00:27:17.190 --> 00:27:19.570
because, honestly, they're very inherently racist.

687
00:27:19.570 --> 00:27:21.190
I'm not gonna joke.

688
00:27:21.190 --> 00:27:24.000
So it's never gonna work out, I'm done with that.

689
00:27:24.000 --> 00:27:25.920
So I'm trying to move to a bit more corporate

690
00:27:25.920 --> 00:27:27.770
where my background is a lot.

691
00:27:27.770 --> 00:27:30.940
It's a lot of different experiences and skillsets,

692
00:27:30.940 --> 00:27:33.640
but they're so varied in different aspects.

693
00:27:33.640 --> 00:27:37.280
And I want to know how I can package that in a way

694
00:27:37.280 --> 00:27:40.500
where people will see my worth and want to hire me?

695
00:27:40.500 --> 00:27:43.110
'Cause it's a risk, 'cause work permits.

696
00:27:43.110 --> 00:27:44.990
<v ->I love this question.</v>

697
00:27:44.990 --> 00:27:47.215
I just have to, like, applaud you first of all.

698
00:27:47.215 --> 00:27:48.170
[applause]

699
00:27:48.170 --> 00:27:50.680
Second of all, the last two places I was at.

700
00:27:50.680 --> 00:27:52.930
I'm at Snapchat now and I was at VidCon prior to that.

701
00:27:52.930 --> 00:27:55.140
VidCon is a conference for digital creators,

702
00:27:55.140 --> 00:27:56.610
and it's a global company.

703
00:27:56.610 --> 00:27:58.250
Even at Snapchat and VidCon,

704
00:27:58.250 --> 00:27:59.530
I can't tell you how many times

705
00:27:59.530 --> 00:28:01.337
we tap into international partners,

706
00:28:01.337 --> 00:28:03.640
and I want expertise because I had a colleague

707
00:28:03.640 --> 00:28:05.540
who was from Portugal and she's at Twitch now.

708
00:28:05.540 --> 00:28:07.275
And she has such unique experience.

709
00:28:07.275 --> 00:28:09.510
Any company who's growing,

710
00:28:09.510 --> 00:28:11.430
they're wanting to go global no matter what.

711
00:28:11.430 --> 00:28:14.333
And so you are the voice that these companies do need.

712
00:28:14.333 --> 00:28:16.400
It's about as Katie mentioned,

713
00:28:16.400 --> 00:28:18.370
like, finding the right position to come into,

714
00:28:18.370 --> 00:28:19.790
and then branching from there,

715
00:28:19.790 --> 00:28:22.030
but you are a big fish in a small pond

716
00:28:22.030 --> 00:28:24.570
purely because no one has your unique perspective.

717
00:28:24.570 --> 00:28:26.690
So once the job hits and you like it,

718
00:28:26.690 --> 00:28:28.420
and you're going, and you're moving, and pivoting,

719
00:28:28.420 --> 00:28:29.720
it will happen.

720
00:28:29.720 --> 00:28:31.460
First one is the hardest, but it will happen

721
00:28:31.460 --> 00:28:34.731
because what you do is absolutely in high demand.

722
00:28:34.731 --> 00:28:36.280
<v ->I think you're seeing that as a weakness,</v>

723
00:28:36.280 --> 00:28:37.380
and it's a strength,

724
00:28:37.380 --> 00:28:38.246
like, that sets you apart from everyone else.

725
00:28:38.246 --> 00:28:40.720
<v Talar>No one wants to give me a work permit.</v>

726
00:28:40.720 --> 00:28:42.030
<v ->Can I talk about that?</v>

727
00:28:42.030 --> 00:28:43.055
<v Talar>Of course.</v>

728
00:28:43.055 --> 00:28:45.250
<v ->Hey, bestie, I was an international student.</v>

729
00:28:45.250 --> 00:28:46.083
I'm from Kenya.

730
00:28:46.083 --> 00:28:47.413
I don't know if there's any Kenyans, East Africans.

731
00:28:47.413 --> 00:28:49.933
I have been in the same space as you.

732
00:28:49.933 --> 00:28:51.980
There were so many people who were like,

733
00:28:51.980 --> 00:28:53.730
oh, we can't really work with an international student.

734
00:28:53.730 --> 00:28:55.271
We can't work with somebody from a different country

735
00:28:55.271 --> 00:28:57.030
because of this and this and this.

736
00:28:57.030 --> 00:28:58.081
You have to go where you're loved.

737
00:28:58.081 --> 00:29:00.460
You have to go where your energy is reciprocated.

738
00:29:00.460 --> 00:29:02.441
You have to stop looking at, like, those big companies

739
00:29:02.441 --> 00:29:05.039
that you're feeling like, oh, they're not seeing me.

740
00:29:05.039 --> 00:29:06.860
Go to the places where you're seen.

741
00:29:06.860 --> 00:29:09.449
There are spaces like that in this space, in this country.

742
00:29:09.449 --> 00:29:12.310
And it just has to take a space of you looking for it.

743
00:29:12.310 --> 00:29:15.100
There is a space for you I can tell you that.

744
00:29:15.100 --> 00:29:16.880
I have found my space and I can tell you right now,

745
00:29:16.880 --> 00:29:20.439
girl, there's a position out there for you right now.

746
00:29:20.439 --> 00:29:21.742
[applause]

747
00:29:21.742 --> 00:29:22.921
<v Talar>Thank you.</v>

748
00:29:22.921 --> 00:29:24.719
Thank you so much, ladies.

749
00:29:24.719 --> 00:29:25.690
<v ->Thank you.</v>

750
00:29:25.690 --> 00:29:27.030
<v Esmeralda>Hi, my name is Esmeralda.</v>

751
00:29:27.030 --> 00:29:30.050
It's so lovely to meet all you guys today.

752
00:29:30.050 --> 00:29:33.054
My question is I am gonna be, actually, a journalism major,

753
00:29:33.054 --> 00:29:36.603
like, journalist in the future, that's my goal, let's go.

754
00:29:37.510 --> 00:29:40.140
My question is there are some days where, like,

755
00:29:40.140 --> 00:29:43.050
I feel like my mental health gets over me,

756
00:29:43.050 --> 00:29:44.020
or, like, my stress.

757
00:29:44.020 --> 00:29:46.060
I think we all can relate to this.

758
00:29:46.060 --> 00:29:47.700
My mental health, like, gets over me,

759
00:29:47.700 --> 00:29:48.780
or, like, the stress,

760
00:29:48.780 --> 00:29:51.920
or, like, the anxiety of needing to go to school,

761
00:29:51.920 --> 00:29:55.400
or, like, trying to make sure you can make someone proud

762
00:29:55.400 --> 00:29:56.233
like my parents,

763
00:29:56.233 --> 00:29:58.290
but I feel like there's some days where I'm like,

764
00:29:58.290 --> 00:29:59.810
oh, I think I need to fit into this,

765
00:29:59.810 --> 00:30:02.330
or I need to fit into that. What are some, like, advice,

766
00:30:02.330 --> 00:30:04.080
or, like, things you can, like, help me,

767
00:30:04.080 --> 00:30:06.930
like to just, like, overcome myself

768
00:30:06.930 --> 00:30:09.160
more than, like, what I think I am?

769
00:30:09.160 --> 00:30:10.510
<v ->Absolutely, I can start.</v>

770
00:30:10.510 --> 00:30:13.230
I think particularly,

771
00:30:13.230 --> 00:30:15.280
like, when you're working as a journalist in a newsroom

772
00:30:15.280 --> 00:30:16.970
it can be so stressful, right?

773
00:30:16.970 --> 00:30:19.150
You're dealing with the world events,

774
00:30:19.150 --> 00:30:20.540
and then distilling that down,

775
00:30:20.540 --> 00:30:22.720
and then spitting that back out to the world

776
00:30:22.720 --> 00:30:24.430
in storytelling form.

777
00:30:24.430 --> 00:30:27.590
And so for me, my best friend is boundaries.

778
00:30:27.590 --> 00:30:29.010
Boundaries are my best friend,

779
00:30:29.010 --> 00:30:31.520
which is, like, the amount of information that you take in

780
00:30:31.520 --> 00:30:33.900
very limited, right?

781
00:30:33.900 --> 00:30:36.970
Like, focus on whatever your beat is

782
00:30:36.970 --> 00:30:38.310
that you're interested in,

783
00:30:38.310 --> 00:30:40.200
whether that's entertainment, or hard news,

784
00:30:40.200 --> 00:30:43.440
or some sort of something in between,

785
00:30:43.440 --> 00:30:47.300
making sure that you have kind of filters

786
00:30:47.300 --> 00:30:50.220
with who and what is allowed into your mental space.

787
00:30:50.220 --> 00:30:52.250
And that includes friends and family too, right?

788
00:30:52.250 --> 00:30:54.028
I think that that's super important as well.

789
00:30:54.028 --> 00:30:57.918
Maintaining that sort of boundary around yourself

790
00:30:57.918 --> 00:31:00.798
is the only way I have found to be successful

791
00:31:00.798 --> 00:31:05.160
in sort of filtering out those, yeah, stressful moments,

792
00:31:05.160 --> 00:31:05.993
stressful thoughts.

793
00:31:05.993 --> 00:31:07.573
<v Esmeralda>Yeah, those moments, yeah.</v>

794
00:31:07.573 --> 00:31:09.495
<v ->Yeah, and especially as a journalist,</v>

795
00:31:09.495 --> 00:31:11.207
there can be a lot of pressure.

796
00:31:11.207 --> 00:31:12.796
As you said, a lot of expectations,

797
00:31:12.796 --> 00:31:15.530
a lot of you should do this, you should do that.

798
00:31:15.530 --> 00:31:17.647
And, honestly, at the end of the day,

799
00:31:17.647 --> 00:31:21.785
you're gonna do whatever you're best at.

800
00:31:21.785 --> 00:31:26.670
I didn't know that I would be the identity editor

801
00:31:26.670 --> 00:31:28.790
at "Teen Vogue" and now the features director.

802
00:31:28.790 --> 00:31:30.400
I didn't know that was my beat.

803
00:31:30.400 --> 00:31:31.590
It sort of found me.

804
00:31:31.590 --> 00:31:33.650
And there were a lot of things I felt like,

805
00:31:33.650 --> 00:31:35.180
oh, God, I'm not doing this right.

806
00:31:35.180 --> 00:31:37.130
I need to do more, I need to do less.

807
00:31:37.130 --> 00:31:39.530
I need to go over here, I need to go over there.

808
00:31:40.556 --> 00:31:42.330
I think a lot of that

809
00:31:42.330 --> 00:31:44.470
was influenced by what my friends were doing,

810
00:31:44.470 --> 00:31:45.723
what my peers were doing.

811
00:31:48.370 --> 00:31:50.020
Looking back I'm really happy

812
00:31:50.020 --> 00:31:52.220
that I sort of stuck to my guns,

813
00:31:52.220 --> 00:31:54.020
and did what felt good for me.

814
00:31:54.020 --> 00:31:57.278 line:15% 
And I think if you try your best to let that guide you,

815
00:31:57.278 --> 00:32:00.550 line:15% 
you're gonna end up in a good spot.

816
00:32:00.550 --> 00:32:02.627 line:15% 
<v ->I do have one last thing to say on this quickly.</v>

817
00:32:02.627 --> 00:32:05.770
One thing I started doing recently as like two years ago,

818
00:32:05.770 --> 00:32:07.750
I started keeping a done list.

819
00:32:07.750 --> 00:32:09.530
I think we always have a to-do list.

820
00:32:09.530 --> 00:32:11.750
This is what we need to do. I need to do more, more, more.

821
00:32:11.750 --> 00:32:13.840
And we often so easily lose track

822
00:32:13.840 --> 00:32:15.398
of all of the great things we've done.

823
00:32:15.398 --> 00:32:16.618
I would just encourage you,

824
00:32:16.618 --> 00:32:18.058
start writing down your daily wins.

825
00:32:18.058 --> 00:32:18.916
It can be small wins.

826
00:32:18.916 --> 00:32:21.430 line:15% 
It doesn't have to be, oh, I did this big thing,

827
00:32:21.430 --> 00:32:22.470 line:15% 
and everybody's got eyes on it.

828
00:32:22.470 --> 00:32:25.126 line:15% 
Just the little wins that you know as a person,

829
00:32:25.126 --> 00:32:28.180 line:15% 
this was not easy for me to do and track it

830
00:32:28.180 --> 00:32:29.013
because guess what?

831
00:32:29.013 --> 00:32:30.530
Six months from now you look back at that.

832
00:32:30.530 --> 00:32:32.860
You go, wow, there's a week where I did 20 things,

833
00:32:32.860 --> 00:32:34.287
and I didn't even know it, so.

834
00:32:34.287 --> 00:32:35.840
It's easy to lose track of that.

835
00:32:35.840 --> 00:32:38.330
So that's maybe somewhere to start tangibly, yeah.

836
00:32:38.330 --> 00:32:39.670
<v Esmeralda>Okay, thank you so much guys.</v>

837
00:32:39.670 --> 00:32:41.333
<v ->Such good practical advice.</v>

838
00:32:41.333 --> 00:32:42.738
<v ->Love that done list.</v>

839
00:32:42.738 --> 00:32:43.767
<v ->That's lovely.</v>

840
00:32:43.767 --> 00:32:44.600
<v ->That's a good one.</v>

841
00:32:44.600 --> 00:32:45.840
<v ->Yeah.</v>

842
00:32:45.840 --> 00:32:47.630
<v Audience>Hi guys, thank you so much for being here.</v>

843
00:32:47.630 --> 00:32:49.500
I love the talk and everything.

844
00:32:49.500 --> 00:32:53.260
Something that really stood out is when, wait, hello, okay.

845
00:32:53.260 --> 00:32:56.460
When Katie said you're making your, like,

846
00:32:56.460 --> 00:32:58.910
personal narrative, so, like, it's not linear.

847
00:32:58.910 --> 00:33:01.780
So I actually started college as a pre-med major.

848
00:33:01.780 --> 00:33:03.118
So I'm trying to be a doctor,

849
00:33:03.118 --> 00:33:08.118
but through college I was exposed to, like, marketing,

850
00:33:09.090 --> 00:33:10.460
and social media and stuff.

851
00:33:10.460 --> 00:33:15.180
And then now I'm majoring in chemistry,

852
00:33:15.180 --> 00:33:16.670
but minoring in marketing,

853
00:33:16.670 --> 00:33:18.560
and people hear that, and they're like, what?

854
00:33:18.560 --> 00:33:19.630
Like, that's so random.

855
00:33:19.630 --> 00:33:21.470
Like those two different things, you know?

856
00:33:21.470 --> 00:33:23.640
But I do hope to do, like, marketing for, like,

857
00:33:23.640 --> 00:33:25.666
a beauty, or skincare brand eventually.

858
00:33:25.666 --> 00:33:27.840
And I hope, like, my knowledge of science

859
00:33:27.840 --> 00:33:28.980
can help me stand out for that.

860
00:33:28.980 --> 00:33:30.950
So I was wondering if there were any careers

861
00:33:30.950 --> 00:33:33.430
you guys thought you were going to end up in,

862
00:33:33.430 --> 00:33:34.970
like when you were younger,

863
00:33:34.970 --> 00:33:39.554
and if there were any skills that you learned from those

864
00:33:39.554 --> 00:33:41.380
that you thought were unrelated,

865
00:33:41.380 --> 00:33:43.240
but now you can bring to the table?

866
00:33:43.240 --> 00:33:44.073
<v ->Great question.</v>

867
00:33:44.073 --> 00:33:45.070
<v ->Yeah, I can start.</v>

868
00:33:45.070 --> 00:33:48.160
So I come from a very, like, conservative African family.

869
00:33:48.160 --> 00:33:49.940
Like you could only be a doctor, a lawyer,

870
00:33:49.940 --> 00:33:51.540
a nurse, an engineer.

871
00:33:51.540 --> 00:33:53.250
My brother is a full-blown engineer.

872
00:33:53.250 --> 00:33:55.490
Big boy, love him, shout-out if you're watching this,

873
00:33:55.490 --> 00:33:57.420
but so my parents were like,

874
00:33:57.420 --> 00:33:59.480
this is the only things you can do, how about a nurse?

875
00:33:59.480 --> 00:34:00.631 line:15% 
I'm like, okay, I'll do it.

876
00:34:00.631 --> 00:34:01.882 line:15% 
And so I went into school,

877
00:34:01.882 --> 00:34:04.320 line:15% 
and I was like maybe I'll be a nurse.

878
00:34:04.320 --> 00:34:06.430 line:15% 
I was doing, like, environmental science at first.

879
00:34:06.430 --> 00:34:09.030 line:15% 
And it was hard, I didn't like it.

880
00:34:09.030 --> 00:34:10.360
I'm gonna be honest, I didn't like it.

881
00:34:10.360 --> 00:34:12.270
And so I started being exposed to the same things.

882
00:34:12.270 --> 00:34:14.761
I went to a few communication classes, English writing.

883
00:34:14.761 --> 00:34:17.560
I went to PR classes and graduated with Spanish,

884
00:34:17.560 --> 00:34:20.700
and public relations and really loved my job after that.

885
00:34:20.700 --> 00:34:22.300
I just did my master's recently.

886
00:34:22.300 --> 00:34:24.343
I did international marketing.

887
00:34:25.420 --> 00:34:26.370
Educator girls.

888
00:34:26.370 --> 00:34:28.680
International marketing and business analytics.

889
00:34:28.680 --> 00:34:31.680
And, like, your journey isn't linear, right?

890
00:34:31.680 --> 00:34:33.870
You in those spaces when you're in college,

891
00:34:33.870 --> 00:34:35.170
you're exposed to so many people,

892
00:34:35.170 --> 00:34:37.310
so many spaces where you're learning about yourself.

893
00:34:37.310 --> 00:34:38.690
Like, you should see this journey

894
00:34:38.690 --> 00:34:41.020
as you're living it for yourself and nobody else,

895
00:34:41.020 --> 00:34:43.850
because you have one tantalizing life on this earth, right?

896
00:34:43.850 --> 00:34:45.098
You have to live your life for you,

897
00:34:45.098 --> 00:34:46.330
and you shouldn't be afraid.

898
00:34:46.330 --> 00:34:47.303
It's so exciting, bestie.

899
00:34:47.303 --> 00:34:49.589
It's so exciting that you're doing all these fun things.

900
00:34:49.589 --> 00:34:51.300
So really push into it,

901
00:34:51.300 --> 00:34:55.120
and really use this space as a way to just learn yourself

902
00:34:55.120 --> 00:34:56.300
in ways that you can grow,

903
00:34:56.300 --> 00:34:57.980
and how you can also grow into the career

904
00:34:57.980 --> 00:35:00.580
that you want for yourself, so good luck, okay?

905
00:35:00.580 --> 00:35:01.413
Love that.

906
00:35:01.413 --> 00:35:02.323
<v Audience>Yeah, thank you.</v>

907
00:35:02.323 --> 00:35:04.480
[applause]

908
00:35:04.480 --> 00:35:06.060
<v Adrienne>Hi everyone, my name is Adrienne.</v>

909
00:35:06.060 --> 00:35:07.320
I first want to say that you guys

910
00:35:07.320 --> 00:35:09.030
are all such inspirational women,

911
00:35:09.030 --> 00:35:10.937
and I love everything that's going on for you guys,

912
00:35:10.937 --> 00:35:13.240
but as for my question, this is for people,

913
00:35:13.240 --> 00:35:15.266
like, for those of you who work in the company,

914
00:35:15.266 --> 00:35:18.160
how did you apply and find your current position?

915
00:35:18.160 --> 00:35:20.187
And I've also heard that networking is very important

916
00:35:20.187 --> 00:35:21.760
when finding a position.

917
00:35:21.760 --> 00:35:24.180
Do you have any advice for that?

918
00:35:24.180 --> 00:35:25.580
<v ->Sure, I can start.</v>

919
00:35:25.580 --> 00:35:28.716
So the current position that I'm in,

920
00:35:28.716 --> 00:35:33.716
I was sort of reached out to by a talent recruiter,

921
00:35:33.925 --> 00:35:38.925
which is just being sort of in the space already, right?

922
00:35:39.060 --> 00:35:42.210
So after a good 10 years of doing this,

923
00:35:42.210 --> 00:35:44.870
it kind of becomes known that you sort of do,

924
00:35:44.870 --> 00:35:46.548
or are in certain spaces, right?

925
00:35:46.548 --> 00:35:48.834
But to your second point about networking,

926
00:35:48.834 --> 00:35:52.420 line:15% 
I think it's super important to make networking,

927
00:35:52.420 --> 00:35:55.846 line:15% 
not a sort of specific thing.

928
00:35:55.846 --> 00:35:59.035 line:15% 
It is the circles that you are, and your friends,

929
00:35:59.035 --> 00:36:01.086
the people that are in your age group.

930
00:36:01.086 --> 00:36:04.846
It's not so much a sort of I'm gonna go to a conference

931
00:36:04.846 --> 00:36:07.657
at the Teen Vogue Summit it starts and ends here.

932
00:36:07.657 --> 00:36:09.546
No, it's the friends that you make here,

933
00:36:09.546 --> 00:36:11.478
your colleagues in school,

934
00:36:11.478 --> 00:36:15.830
that sort of group of people that are rising all together.

935
00:36:15.830 --> 00:36:18.400
That's sort of more the natural organic kind of networking

936
00:36:18.400 --> 00:36:21.136
that I personally like to do as opposed to a formal event,

937
00:36:21.136 --> 00:36:22.420
or things like that.

938
00:36:22.420 --> 00:36:25.080
I think it just becomes more sort of natural

939
00:36:25.080 --> 00:36:26.710
that this is what I'm about, this is what I do.

940
00:36:26.710 --> 00:36:28.480
These are the things that I believe in,

941
00:36:28.480 --> 00:36:31.486
social justice, climate change, entertainment, media,

942
00:36:31.486 --> 00:36:33.140
whatever it is.

943
00:36:33.140 --> 00:36:36.060
And that's sort of the way that I've done it is

944
00:36:36.060 --> 00:36:39.400
in a more natural sort of osmosis kind of way.

945
00:36:39.400 --> 00:36:40.233
<v ->Yeah, I agree.</v>

946
00:36:40.233 --> 00:36:41.885
Most of my network

947
00:36:41.885 --> 00:36:44.267
are just people I've grown up with, friends.

948
00:36:44.267 --> 00:36:46.940
It's funny starting my career at CAA,

949
00:36:46.940 --> 00:36:48.070
and they're all assistants,

950
00:36:48.070 --> 00:36:49.300
and receptionists in the mail room,

951
00:36:49.300 --> 00:36:51.110
and then now people are off running companies,

952
00:36:51.110 --> 00:36:52.587
and verified on Instagram,

953
00:36:52.587 --> 00:36:54.900
and just doing major, massive things.

954
00:36:54.900 --> 00:36:57.310
And I was like, don't forget about us little guys down here,

955
00:36:57.310 --> 00:36:58.790
but, yeah, the people,

956
00:36:58.790 --> 00:37:00.340
that's the beautiful thing about this space,

957
00:37:00.340 --> 00:37:01.380
and just life in general.

958
00:37:01.380 --> 00:37:03.445
You never know what anyone's gonna do.

959
00:37:03.445 --> 00:37:05.706
So many of you guys will go off to do amazing things,

960
00:37:05.706 --> 00:37:06.620
and guess what?

961
00:37:06.620 --> 00:37:08.554
You all had conversations and met people here today,

962
00:37:08.554 --> 00:37:10.520
so organically and naturally.

963
00:37:10.520 --> 00:37:13.670
So just create, yeah, I'm about the empathetic approach.

964
00:37:13.670 --> 00:37:16.130
I like really just genuinely getting to know people

965
00:37:16.130 --> 00:37:17.123
versus I'm gonna target you

966
00:37:17.123 --> 00:37:18.810
'cause you work for this company,

967
00:37:18.810 --> 00:37:20.450
and I want to get in on that.

968
00:37:20.450 --> 00:37:22.965
And you'll see it just start to blossom on its own.

969
00:37:22.965 --> 00:37:24.090
<v ->Yeah, definitely,</v>

970
00:37:24.090 --> 00:37:25.784
because I think that going in the opposite way

971
00:37:25.784 --> 00:37:27.420
is not natural, right?

972
00:37:27.420 --> 00:37:28.656
You don't go up to someone and say,

973
00:37:28.656 --> 00:37:30.730
you work at a place that I want to work at.

974
00:37:30.730 --> 00:37:32.954
And so hire me right now.

975
00:37:32.954 --> 00:37:35.280
That's not the kind of the way that it goes,

976
00:37:35.280 --> 00:37:36.936
like, you end up sort of naturally,

977
00:37:36.936 --> 00:37:39.810
once you sort of start building those building blocks,

978
00:37:39.810 --> 00:37:43.020
working with people in the spaces that you want to be in.

979
00:37:43.020 --> 00:37:46.050
And it just becomes natural.

980
00:37:46.050 --> 00:37:47.214
<v ->It does become natural, and I think,</v>

981
00:37:47.214 --> 00:37:50.793
what's cool about the world that we live in today.

982
00:37:50.793 --> 00:37:55.480
There's so many executives, or figures at companies,

983
00:37:55.480 --> 00:37:57.810
or companies that you can follow, and then you can learn.

984
00:37:57.810 --> 00:38:01.350 line:15% 
It's almost like they're like a virtual mentor to you

985
00:38:01.350 --> 00:38:02.183 line:15% 
'cause I do this.

986
00:38:02.183 --> 00:38:03.420 line:15% 
This is embarrassing.

987
00:38:03.420 --> 00:38:06.550 line:15% 
I have Google alerts on people whom I love,

988
00:38:06.550 --> 00:38:09.693 line:15% 
like, Indra Nooyi who used to be the CEO for Pepsi.

989
00:38:09.693 --> 00:38:13.384
Angela Ahrendts used to be the head of Apple Retail,

990
00:38:13.384 --> 00:38:14.550
CEO of Burberry.

991
00:38:14.550 --> 00:38:17.062
I think they're incredible brilliant women.

992
00:38:17.062 --> 00:38:19.130
I like to read the articles.

993
00:38:19.130 --> 00:38:20.782
Like if they've been quoted in an interview,

994
00:38:20.782 --> 00:38:23.500
I like to read what they talk about.

995
00:38:23.500 --> 00:38:24.370
I follow them on LinkedIn.

996
00:38:24.370 --> 00:38:25.925
I follow them on Clubhouse, on Twitter.

997
00:38:25.925 --> 00:38:27.530
And is that networking?

998
00:38:27.530 --> 00:38:29.160
No, they don't know who I am at all,

999
00:38:29.160 --> 00:38:31.780
but I still feel like it's this sort of virtual mentorship

1000
00:38:31.780 --> 00:38:33.980
that there's so much information out there

1001
00:38:33.980 --> 00:38:36.350
that you can sort of hone in on the people

1002
00:38:36.350 --> 00:38:37.440
from whom you'd love to learn.

1003
00:38:37.440 --> 00:38:39.212
Even if I never meet Indra,

1004
00:38:39.212 --> 00:38:42.550
I still feel like I'm able to learn just by reading.

1005
00:38:42.550 --> 00:38:43.910
There's so much great advice

1006
00:38:43.910 --> 00:38:45.270
that people put out in the world.

1007
00:38:45.270 --> 00:38:46.964
You almost just have to be a little bit,

1008
00:38:46.964 --> 00:38:49.010
you can't go through the motions,

1009
00:38:49.010 --> 00:38:51.022
and like go out, go for it, reach for that information.

1010
00:38:51.022 --> 00:38:53.601
So it's like kind of networking adjacent,

1011
00:38:53.601 --> 00:38:56.233
but it's still just another way to learn from people.

1012
00:38:57.681 --> 00:38:58.514
<v Brittney>Absolutely.</v>

1013
00:38:58.514 --> 00:38:59.500
<v Audience>Thank you.</v>

1014
00:38:59.500 --> 00:39:01.400
[applause]

1015
00:39:01.400 --> 00:39:03.420
<v Lisa>Hi, my name is Lisa.</v>

1016
00:39:03.420 --> 00:39:06.180
I have a similar question to the girl before me.

1017
00:39:06.180 --> 00:39:08.330
So how would you say that learning how to network

1018
00:39:08.330 --> 00:39:12.320
has, like, successfully helped you prosper

1019
00:39:12.320 --> 00:39:14.290
in your workforce?

1020
00:39:14.290 --> 00:39:15.270
<v ->Could you repeat that again?</v>

1021
00:39:15.270 --> 00:39:16.152
<v Lisa>Yes, sorry.</v>

1022
00:39:16.152 --> 00:39:16.985
<v ->That's fine.</v>

1023
00:39:16.985 --> 00:39:18.630
<v Lisa>How would you say that learning how to network</v>

1024
00:39:18.630 --> 00:39:22.223
allowed you to prosper in your workforce?

1025
00:39:23.958 --> 00:39:24.863
<v ->Yeah, go for it.</v>

1026
00:39:26.860 --> 00:39:29.730
<v ->I think it has helped because I think of all of us</v>

1027
00:39:29.730 --> 00:39:32.120
that we've met people throughout our career,

1028
00:39:32.120 --> 00:39:35.589
that then have led to an introduction perhaps to a position.

1029
00:39:35.589 --> 00:39:39.180
So I think do we seek out to network?

1030
00:39:39.180 --> 00:39:43.040
No, but I think you build connections with people,

1031
00:39:43.040 --> 00:39:45.870
whether it's partners in the company, peers in your company,

1032
00:39:45.870 --> 00:39:48.170
friends who work in similar industries,

1033
00:39:48.170 --> 00:39:51.520
and that potentially eventually can lead to something.

1034
00:39:51.520 --> 00:39:53.341
So it's all about just making those connections,

1035
00:39:53.341 --> 00:39:54.670
however you can.

1036
00:39:54.670 --> 00:39:56.830
<v ->Yeah, I would say, too, the one thing,</v>

1037
00:39:56.830 --> 00:40:00.590
someone, an agent at CAA told me this early in my career,

1038
00:40:00.590 --> 00:40:02.660
he said, I did favors.

1039
00:40:02.660 --> 00:40:05.670
I think people often go to folks hoping to get things,

1040
00:40:05.670 --> 00:40:08.090
and cash in on favors, but I was a yes person.

1041
00:40:08.090 --> 00:40:09.820
You need a favor, I can hook you up with this person.

1042
00:40:09.820 --> 00:40:11.990
Even today, that's how my networking is.

1043
00:40:11.990 --> 00:40:14.970
It's people coming to me and if I can help, I will do it.

1044
00:40:14.970 --> 00:40:18.380
You don't need to throw yourself out

1045
00:40:18.380 --> 00:40:19.560
helping every single person,

1046
00:40:19.560 --> 00:40:21.789
but if I'm an ability to help someone get something,

1047
00:40:21.789 --> 00:40:24.309
I'll cash that in and I'll just keep doing favors.

1048
00:40:24.309 --> 00:40:26.880
Even the people in my personal network,

1049
00:40:26.880 --> 00:40:27.930
there's not many people who can't say

1050
00:40:27.930 --> 00:40:29.450
I haven't done quite a few things for them

1051
00:40:29.450 --> 00:40:31.600
just to do it human to human,

1052
00:40:31.600 --> 00:40:33.370
not looking to gain anything from it.

1053
00:40:33.370 --> 00:40:34.560
It's not necessarily transactional.

1054
00:40:34.560 --> 00:40:36.869
It's just, if I can help, I will.

1055
00:40:36.869 --> 00:40:38.450
<v ->I would also say, like,</v>

1056
00:40:38.450 --> 00:40:41.460
I think it's scary to go and connect with someone.

1057
00:40:41.460 --> 00:40:42.730
I don't think you have to go and be like,

1058
00:40:42.730 --> 00:40:44.510
hi, my name is this, and I'm going to school here.

1059
00:40:44.510 --> 00:40:45.470
You don't have to do that.

1060
00:40:45.470 --> 00:40:47.580
It's all just about making that one connection.

1061
00:40:47.580 --> 00:40:50.011
And sometimes it's, like, I'll give you some advice.

1062
00:40:50.011 --> 00:40:52.179
My favorite thing to go out to people and try and connect

1063
00:40:52.179 --> 00:40:54.130
is compliment their outfit.

1064
00:40:54.130 --> 00:40:57.247
I'm like, not the purple sweater, looking good.

1065
00:40:58.760 --> 00:41:01.900
Like, that just already, like, sparks somebody's attention.

1066
00:41:01.900 --> 00:41:03.700
I think you don't have to necessarily go with

1067
00:41:03.700 --> 00:41:05.070
a specific goal.

1068
00:41:05.070 --> 00:41:06.290
Just making that connection,

1069
00:41:06.290 --> 00:41:07.640
and having that person remember you

1070
00:41:07.640 --> 00:41:09.250
is what will get you to that next spot,

1071
00:41:09.250 --> 00:41:10.690
at least your foot in the door.

1072
00:41:10.690 --> 00:41:12.270
<v ->Yeah, personalize it all.</v>

1073
00:41:12.270 --> 00:41:14.201
Everyone always is like, what do I put in my cover letter?

1074
00:41:14.201 --> 00:41:15.760
What should I say in my interview?

1075
00:41:15.760 --> 00:41:18.370
And it's how can you personalize it to the level

1076
00:41:18.370 --> 00:41:20.990
that's sincere, that shows that you want the position,

1077
00:41:20.990 --> 00:41:22.580
but that you've done the research about the company,

1078
00:41:22.580 --> 00:41:25.580
the position, whatever it is that you're reaching out about.

1079
00:41:27.380 --> 00:41:29.542
Take that extra step whether you're doing the favor,

1080
00:41:29.542 --> 00:41:30.960
whether you're complimenting,

1081
00:41:30.960 --> 00:41:31.793
whether you're saying,

1082
00:41:31.793 --> 00:41:33.340
oh my God, Katie, I saw you at Teen Vogue Summit.

1083
00:41:33.340 --> 00:41:34.811
I love what you said about X, Y, Z.

1084
00:41:34.811 --> 00:41:39.050
You remember it because it's not a lot of people

1085
00:41:39.050 --> 00:41:40.970
go that extra step, you know?

1086
00:41:40.970 --> 00:41:41.803
And it's so cool.

1087
00:41:41.803 --> 00:41:42.636
<v ->Extra step, yes.</v>

1088
00:41:42.636 --> 00:41:43.469
<v ->I will just say,</v>

1089
00:41:43.469 --> 00:41:45.700
and this is the beautiful thing about the world we live in.

1090
00:41:45.700 --> 00:41:50.090
All it takes is one person, one conversation, one day

1091
00:41:50.090 --> 00:41:52.170
for your entire life to change,

1092
00:41:52.170 --> 00:41:53.980
And that's what's amazing

1093
00:41:53.980 --> 00:41:55.851
when you're going out looking at building your network,

1094
00:41:55.851 --> 00:41:57.753
you don't need to, I need 100 people,

1095
00:41:57.753 --> 00:41:59.032
or I only know five people.

1096
00:41:59.032 --> 00:42:01.850
One of those five people could be a yes or nay

1097
00:42:01.850 --> 00:42:03.480
to the entire trajectory of your career.

1098
00:42:03.480 --> 00:42:05.440
So, again, it's about the depth

1099
00:42:05.440 --> 00:42:06.770
of the individual relationships

1100
00:42:06.770 --> 00:42:08.590
versus quality over quantity really,

1101
00:42:08.590 --> 00:42:12.420
because one yes, and it's all different.

1102
00:42:12.420 --> 00:42:13.424
<v Lisa>Thank you.</v>

1103
00:42:13.424 --> 00:42:15.674
[applause]

1104
00:42:17.250 --> 00:42:18.560
<v Andrea>Hi, I'm Andrea.</v>

1105
00:42:18.560 --> 00:42:20.750
First of all, all of your energies are so contagious.

1106
00:42:20.750 --> 00:42:21.583
I love it.

1107
00:42:21.583 --> 00:42:24.392
As a college student, you look for internships

1108
00:42:24.392 --> 00:42:26.880
in every opportunity you can get.

1109
00:42:26.880 --> 00:42:28.740
How do you deal with so many rejections

1110
00:42:28.740 --> 00:42:29.672
when you are just starting,

1111
00:42:29.672 --> 00:42:32.453
and finding the motivation to continue after?

1112
00:42:34.800 --> 00:42:37.870
<v ->I always see rejections as redirections.</v>

1113
00:42:37.870 --> 00:42:38.916
<v ->Yes.</v>

1114
00:42:38.916 --> 00:42:40.804
[applause]

1115
00:42:40.804 --> 00:42:41.637
<v ->Yay.</v>

1116
00:42:43.447 --> 00:42:44.426
<v Brittney>Write that down.</v>

1117
00:42:44.426 --> 00:42:48.010
<v ->There were so many times that I got a no, no, no.</v>

1118
00:42:48.010 --> 00:42:49.410
And I thought it was the end of the world.

1119
00:42:49.410 --> 00:42:50.850
Like, I really want to work here.

1120
00:42:50.850 --> 00:42:52.864
Like, at the beginning of this year,

1121
00:42:52.864 --> 00:42:56.534
I applied to work at "Architect's Digest"

1122
00:42:56.534 --> 00:42:59.070
as a social media manager,

1123
00:42:59.070 --> 00:43:00.946
and I really wanted to do it, and I got a no.

1124
00:43:00.946 --> 00:43:03.375
And I applied to another place, and they said, no.

1125
00:43:03.375 --> 00:43:05.940
And I didn't know that some greatness

1126
00:43:05.940 --> 00:43:08.040
was right around the corner for me, right?

1127
00:43:08.040 --> 00:43:11.602
So that rejection is not saying anything on you,

1128
00:43:11.602 --> 00:43:14.554
or your quality, or your value that you bring to the table,

1129
00:43:14.554 --> 00:43:17.120
but I would see it as a way that it's directing you

1130
00:43:17.120 --> 00:43:18.350
to the place that you need to be,

1131
00:43:18.350 --> 00:43:19.780
with the people you need to be around.

1132
00:43:19.780 --> 00:43:21.660
And that's okay, baby.

1133
00:43:21.660 --> 00:43:23.910
<v ->Honestly, the jobs that you don't get</v>

1134
00:43:23.910 --> 00:43:26.333
are often just as important as the jobs that you do.

1135
00:43:26.333 --> 00:43:27.166
<v ->Yes.</v>

1136
00:43:27.166 --> 00:43:27.999
<v ->Oh 100%, yes.</v>

1137
00:43:27.999 --> 00:43:30.200
<v ->It puts you on a path,</v>

1138
00:43:30.200 --> 00:43:32.013
whether you learn something in that interview,

1139
00:43:32.013 --> 00:43:34.110
from whatever experience,

1140
00:43:34.110 --> 00:43:35.670
there's a takeaway from that experience.

1141
00:43:35.670 --> 00:43:37.603
It's gonna put you on a different path.

1142
00:43:38.602 --> 00:43:39.893
<v Andrea>Thank you.</v>

1143
00:43:39.893 --> 00:43:41.160
<v ->Good luck.</v>

1144
00:43:41.160 --> 00:43:44.810
<v ->Okay, we have only three minutes left, so last question.</v>

1145
00:43:44.810 --> 00:43:47.230
I'm so sorry, but I'll be around

1146
00:43:47.230 --> 00:43:49.783
to answer any of your questions afterwards.

1147
00:43:49.783 --> 00:43:52.560
Go ahead, real quick, real quick, guys.

1148
00:43:52.560 --> 00:43:55.681
<v Audience>Awesome, first of all, amazing speakers, wow.</v>

1149
00:43:55.681 --> 00:43:57.947
Second of all, shout-out to Katie.

1150
00:43:57.947 --> 00:44:02.263
You're the reason why I got a new job Inner Beauty.

1151
00:44:02.263 --> 00:44:03.096
<v ->What?</v>

1152
00:44:03.096 --> 00:44:04.450
<v Audience>I love it,</v>

1153
00:44:04.450 --> 00:44:06.670
so thank you for that virtual mentorship.

1154
00:44:06.670 --> 00:44:09.493
<v ->Will you come find me, can we take a picture with me?</v>

1155
00:44:09.493 --> 00:44:10.913
I'm crying.

1156
00:44:10.913 --> 00:44:14.660
<v Audience>Yes, but in relation to kind of like</v>

1157
00:44:14.660 --> 00:44:15.910
the political atmosphere,

1158
00:44:18.013 --> 00:44:21.164
and based on past experience,

1159
00:44:21.164 --> 00:44:25.490
how do you voice your opinion when your voice isn't heard,

1160
00:44:25.490 --> 00:44:29.550
to help businesses move forward,

1161
00:44:29.550 --> 00:44:32.500
even when you do have the knowledge and research

1162
00:44:34.604 --> 00:44:36.030
to back it up?

1163
00:44:36.030 --> 00:44:38.423
<v ->Yeah, I love that question.</v>

1164
00:44:40.434 --> 00:44:42.330
I know I keep referencing earlier in my career,

1165
00:44:42.330 --> 00:44:44.250
but another thing that I realized, I was like,

1166
00:44:44.250 --> 00:44:46.620
I need to create case studies and examples

1167
00:44:46.620 --> 00:44:49.095
because while I know that I'm good at what I do,

1168
00:44:49.095 --> 00:44:52.090
how can I prove it to the other guy

1169
00:44:52.090 --> 00:44:53.170
on the other end of the table?

1170
00:44:53.170 --> 00:44:55.140
And so for me, it's about,

1171
00:44:55.140 --> 00:44:57.390
all right, I need to generate just one case study, okay.

1172
00:44:57.390 --> 00:44:59.240
That will give me the next case study, and the next example,

1173
00:44:59.240 --> 00:45:01.240
to be able to decisively say,

1174
00:45:01.240 --> 00:45:02.750
oh, I did this with this creator.

1175
00:45:02.750 --> 00:45:04.460
I worked on that with that celebrity.

1176
00:45:04.460 --> 00:45:05.790
And before you know it

1177
00:45:05.790 --> 00:45:07.477
you look back and you have all this experience,

1178
00:45:07.477 --> 00:45:08.510
and you're a veteran.

1179
00:45:08.510 --> 00:45:11.230
And then your resume essentially speaks for yourself

1180
00:45:11.230 --> 00:45:12.150
as Angie mentioned.

1181
00:45:12.150 --> 00:45:13.810
I think all of us on stage,

1182
00:45:13.810 --> 00:45:16.305
we're really grateful to not have probably had to

1183
00:45:16.305 --> 00:45:18.610
aggressively go after the last few jobs we've had,

1184
00:45:18.610 --> 00:45:21.150
but that's because we built and built and built.

1185
00:45:21.150 --> 00:45:21.983
And before you know it,

1186
00:45:21.983 --> 00:45:23.180
you have an entire empire of the things

1187
00:45:23.180 --> 00:45:24.850
that you did as an individual.

1188
00:45:24.850 --> 00:45:26.747
No one can take that from you.

1189
00:45:26.747 --> 00:45:30.750
<v ->Capturing those memories is, like, so part of that, right?</v>

1190
00:45:30.750 --> 00:45:34.260
Like, at the end of a project, how did it perform,

1191
00:45:34.260 --> 00:45:35.100
or what did it do?

1192
00:45:35.100 --> 00:45:36.560
Who did you work with on that?

1193
00:45:36.560 --> 00:45:38.050
Keep track of all of those things,

1194
00:45:38.050 --> 00:45:39.248
even if it's just for yourself,

1195
00:45:39.248 --> 00:45:41.128
or if it's stuff to put on your website.

1196
00:45:41.128 --> 00:45:43.580
Toot your little horn about it.

1197
00:45:43.580 --> 00:45:45.020
I mean, I think that that's so important

1198
00:45:45.020 --> 00:45:46.330
because we don't do that enough,

1199
00:45:46.330 --> 00:45:49.140
especially when you're behind the scenes perhaps,

1200
00:45:49.140 --> 00:45:50.128
and you're not talent.

1201
00:45:50.128 --> 00:45:51.530
I think it's just as important

1202
00:45:51.530 --> 00:45:54.150
to keep track of all your successes, all of your wins.

1203
00:45:54.150 --> 00:45:56.900
<v ->And, also, oftentimes, people say to me,</v>

1204
00:45:56.900 --> 00:45:58.990
Katie, well, when do I need to leave with this job?

1205
00:45:58.990 --> 00:46:01.003
How long should I stay at a company? Why did you?

1206
00:46:01.003 --> 00:46:03.070
And there's no playbook.

1207
00:46:03.070 --> 00:46:04.090
There's no exact rule,

1208
00:46:04.090 --> 00:46:05.804
but as you look at all of your accomplishments,

1209
00:46:05.804 --> 00:46:08.120
sort of it's what have you given to the company?

1210
00:46:08.120 --> 00:46:09.620
What have you gotten from the company?

1211
00:46:09.620 --> 00:46:10.910
And once you look at that,

1212
00:46:10.910 --> 00:46:12.200
and you've assessed your case studies,

1213
00:46:12.200 --> 00:46:15.628
and you gave and you received, and then it's time.

1214
00:46:15.628 --> 00:46:18.236
Like, I think that's the one you can really tell,

1215
00:46:18.236 --> 00:46:20.003
but it's different for everyone.

1216
00:46:20.970 --> 00:46:23.740
<v ->All right, well, thank you all so much.</v>

1217
00:46:23.740 --> 00:46:26.160
This has been really incredible.

1218
00:46:26.160 --> 00:46:26.993
<v ->Thank you.</v>

1219
00:46:26.993 --> 00:46:28.720
<v ->I appreciate all of the advice that you've given.</v>

1220
00:46:28.720 --> 00:46:31.154
Incredible advice, truly hope you were taking notes,

1221
00:46:31.154 --> 00:46:33.430
but it doesn't have to end here.

1222
00:46:33.430 --> 00:46:34.630
We have over there,

1223
00:46:34.630 --> 00:46:37.220
Smashbox is doing some little makeup touch-ups,

1224
00:46:37.220 --> 00:46:38.388
you can get your headshot.

1225
00:46:38.388 --> 00:46:41.040
We'll have some folks intermittently

1226
00:46:41.040 --> 00:46:43.630
at our little career setup over there.

1227
00:46:43.630 --> 00:46:45.120
You can get some advice.

1228
00:46:45.120 --> 00:46:47.113
You could talk resumes, LinkedIn.

1229
00:46:48.500 --> 00:46:50.007
So, yeah, more to come.

1230
00:46:50.007 --> 00:46:54.010
and we're gonna throw it over to the DJ now.

1231
00:46:54.010 --> 00:46:55.580
You can check out our block party.

1232
00:46:55.580 --> 00:46:57.513
We have DJ Siobhan Bell.

1233
00:46:58.556 --> 00:47:01.010
Yep, there she is.

1234
00:47:01.010 --> 00:47:04.350
We'll reconvene at 2:45, so see you back here then.

1235
00:47:05.828 --> 00:47:06.661
<v ->Thank you.</v>